Manager, Integrated Media Planning & Strategy

Adelphi Group; New York (NY); On-site; USD 50,000 - 950,000; Full time

Job summary

Omnicom’s Omd agency in New York is seeking a Manager, Integrated Media Planning to lead audience insights, strategy development, and cross-channel media planning for a major consumer brand. You will oversee budgeting, campaign execution, and performance tracking while mentoring junior planners.

The role requires 3-5+ years in media planning, strong leadership, and proficiency with industry tools. A client-focused mindset and ability to translate data into actionable strategies are essential.

Qualifications

• 3-5+ years of media planning experience, cross-channel and managerial experience preferred.
• Graduate of a four-year college or university.
• Experience in a client service structure, contributing to the development and management of media programs.
• Experience in reach-based planning.
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables.
• Strong knowledge of media fundamentals and an understanding of key research sources.
• Ability to develop and articulate strategic insights.
• Comfort with data, analytics, and measurement.
• Knowledge of current trends and innovations in media.
• Proficient in media planning tools, such as but not limited to: GWI, MRI, Nielsen Media Impact, MediaRadar, etc.

Responsibilities

• Own audience insights and strategy development, translating consumer understanding into strategic recommendations that inform media planning.
• Develop comprehensive media strategy frameworks and channel plans, optimizing mix and allocation across all touchpoints.
• Manage budget planning, allocation, and financial tracking to ensure alignment with client objectives.
• Manage campaign execution and performance tracking, using insights to inform ongoing planning decisions and client recommendations.
• Manage day-to-day planning operations, delegating effectively to the Senior Associate and Associate, while ensuring quality deliverables and continuous skill development.
• Partner with Director(s) on strategic planning and client presentations.
• Build strong relationships internally and with clients, ensuring alignment and collaboration.

Skills

Media planning

Team leadership

Budget management

Audience insights

Strategic thinking

Education

Graduate of a four-year college or university

Tools

GWI

MRI

Nielsen

MediaRadar

Job description

Omnicom’s Omd agency in New York is seeking a Manager, Integrated Media Planning to lead audience insights, strategy development, and cross-channel media planning for a major consumer brand. You will oversee budgeting, campaign execution, and performance tracking while mentoring junior planners.

The role requires 3-5+ years in media planning, strong leadership, and proficiency with industry tools. A client-focused mindset and ability to translate data into actionable strategies are essential.