Strategic Lead, Brand & Growth

LT; Phoenix (AZ); On-site; USD 150,000 - 190,000; Full time

Job summary

LaneTerralever in Phoenix seeks a Senior Director or VP of Strategy to lead our strategic practice and set direction for key client engagements. You will connect account, creative, media, content, and digital teams to turn strong contributions into a cohesive recommendation.

This senior individual contributor role focuses on practicing strategy, establishing standards, and guiding work from discovery through execution, with future potential for reports as the work grows.

Qualifications

• 10+ years in marketing strategy, strategic planning, or brand strategy.
• Integrated perspective connecting objectives, brand, consumer behavior, and channels.
• Strong research judgment with hands-on experience.
• Experience shaping creative work and evaluating ideas against strategy.
• Digital fluency across websites, search, social, content, media, and analytics.
• Leadership across disciplines with a clear point of view.
• Senior client credibility to lead workshops and challenge assumptions.
• New business experience shaping pitches and transitioning to delivery.
• Clear writing and persuasive storytelling to frame recommendations.

Responsibilities

• Lead integrated strategy by connecting brand, audience, customer experience, content, digital, and media decisions to business goals.
• Develop brand direction with positioning, platforms, messaging, architecture, and workshops.
• Own the research approach using interviews, qualitative/quantitative studies, surveys, focus groups, and competitive analysis.
• Turn findings into decisions by translating consumer behavior and market data into actionable insights.
• Guide the customer journey identifying barriers across discovery to retention with specialists.
• Set the standard for briefs: problem, audience insight, direction, and outcomes.
• Partner with the Chief Creative Officer and creative teams in reviews to ensure alignment with strategy.
• Provide strategic counsel to senior clients, explaining recommendations and priorities.
• Lead strategy for new business pursuits from discovery to transition into delivery.
• Impact decisions across disciplines such as websites, search, content, media, analytics, and AI.
• Build LT's strategic practice by establishing planning standards and agency research reports.

Skills

Marketing strategy

Integrated perspective

Research judgment

Creative work shaping

Digital fluency

Leadership across disciplines

Senior client credibility

New business experience

Clear writing

Job description

LaneTerralever in Phoenix seeks a Senior Director or VP of Strategy to lead our strategic practice and set direction for key client engagements. You will connect account, creative, media, content, and digital teams to turn strong contributions into a cohesive recommendation.

This senior individual contributor role focuses on practicing strategy, establishing standards, and guiding work from discovery through execution, with future potential for reports as the work grows.