Strategic Insights & Retail Media Operations Lead

dentsu; Chicago (IL); On-site; USD 72,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Paid holidays

Parental leave

Job summary

Dentsu’s Iprospect division seeks a strategic operator to blend data insights with operational excellence in retail media networks. The role focuses on non-endemic growth, audience strategy, and scalable processes across managed-service and self-service products.

You will partner with internal teams and external partners, turning complex data into actionable stories, and leading cross-functional initiatives to optimize budgets and operations.

Qualifications

• 3–6+ years in retail media, commerce media, shopper marketing, or advertising operations (agency, platform, retailer, or network side)
• Proven ability to translate data into actionable storytelling that influences budgets
• Experience designing, improving, or scaling operational workflows within retail media, eCommerce, digital advertising, or SaaS environments
• Track record leading process improvement or operational transformation initiatives
• Comfort with audience data, overlap analysis, and first‑party data (loyalty data, clean‑room environments a plus)

Responsibilities

• Build the case for non-endemic brands in RMNs/CMNs using lift, incrementality, and attribution data, plus industry and market trends
• Partner with internal Dentsu teams on audience overlap and first-party data to find customer-base alignment opportunities
• Turn audience and performance data into strategic POVs and business cases that give agency media teams clear reasons to shift budget into RMNs/CMNs
• Contribute insights to presentations, POVs, and expansion strategies for retail/commerce clients
• Monitor the competitive landscape, advertiser demand, and market trends to bring outside-in intelligence into strategy work
• Design scalable operational frameworks and continuous improvement roadmaps for retail media workflows across managed-service and self-service products
• Evaluate existing processes and find ways to simplify, standardize, automate, and scale operations
• Partner with Product and Engineering to prioritize operational enhancements and improve platform usability based on day-to-day operational insights
• Create standard operating procedures, governance models, and playbooks that improve consistency and decision-making
• Use data, automation, AI, and operational tooling to lead continuous improvement and boost productivity
• Lead change management and adoption of new processes and platform capabilities, including documentation and training
• Turn complex data and operational challenges into clear narratives that shape budget decisions and strategic direction
• Create data visualizations and POVs for agency media planners and retail partners, focused on clear takeaways rather than dense reporting
• Connect insights, operations, and strategy so all teams see how data and process improvements drive business outcomes
• Influence without direct authority across internal Dentsu teams (Audiences, Analytics, Account Management), Product/Engineering, and external agency partners
• Advise leadership on operational risks, workflow gaps, and dependencies, and recommend scalable solutions that strengthen governance and maturity

Skills

Retail analytics

Sales storytelling

Workflow design

Process improvement

First-party data

Job description

Dentsu’s Iprospect division seeks a strategic operator to blend data insights with operational excellence in retail media networks. The role focuses on non-endemic growth, audience strategy, and scalable processes across managed-service and self-service products.

You will partner with internal teams and external partners, turning complex data into actionable stories, and leading cross-functional initiatives to optimize budgets and operations.