Strategic Insights Leader for Marketing Analytics

Merck; Rahway (NJ); Hybrid; USD 157,000 - 247,000; Full time

Job summary

Merck’s Business Insights and Analytics (BIA) team seeks an Associate Director to lead its business performance sub-team. This quarterback role will partner with cross-functional teams across Digital Human Health (DHH) to deliver business insights that drive marketing strategy and enhance customer experience and engagement.

Time allocation is 50% leading analytics and 50% providing thought partnership to key marketing stakeholders.

Qualifications

• Bachelor’s degree in Mathematics, Economics, CS, Statistics, Decision Science, Marketing, Engineering, or Public Health.
• 5+ years of relevant experience delivering complex analytical projects in the pharmaceutical/biotech/healthcare industry.
• Prior hands-on experience with healthcare business performance data.

Responsibilities

• Provide actionable data-driven insights to business stakeholders by translating complex business needs into analytical plans and effectively communicating analytic insights to inform business decisions.
• Lead a team of business analysts, providing guidance on best practices in data analytics, data visualization and storytelling with data.
• Collaborate with DHH colleagues (data visualization, data solutions) and Marketing stakeholders to deliver best-in-class solutions and data-driven insights.
• Manage analytics and digital solutions projects to deliver actionable and meaningful insights to marketing stakeholders in a timely manner.
• Stay current with industry trends and advancements in analytical methodologies to enhance organizational analytic capabilities.
• Contribute to innovative experiments, focusing on idea generation, incubation, and using tangible, measurable criteria to make incremental meaningful improvements to the business processes and strategies using data. Leverage AI.

Skills

Business partnership

Leadership

Collaboration

Project management

AI / Advanced analytics

Data storytelling

Critical thinking

Emotional intelligence

Stakeholder management

Pharmaceutical analytics

Education

Bachelor’s degree in Mathematics, Economics, CS, Statistics, Decision Science, Marketing, Engineering, Public Health

MBA, MS, or PhD

Job description

Merck’s Business Insights and Analytics (BIA) team seeks an Associate Director to lead its business performance sub-team. This quarterback role will partner with cross-functional teams across Digital Human Health (DHH) to deliver business insights that drive marketing strategy and enhance customer experience and engagement.

Time allocation is 50% leading analytics and 50% providing thought partnership to key marketing stakeholders.