Head of Marketing Insights & Analytics

Merck; North Wales (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Job summary

Merck & Co., Inc. is seeking an Associate Director to lead the Business Insights and Analytics (BIA) team's performance sub‑team.

This pivotal role partners with Digital Human Health to drive marketing strategy and enhance customer engagement, with half the time spent leading analytics and half providing thought partnership to key stakeholders. The position emphasizes data-driven decision making, mentorship of analysts, and collaboration across marketing and data visualization teams to deliver

Qualifications

• Bachelor’s degree in Mathematics, Economics, Computer Science, Statistics, Decision Science, Marketing, Engineering, Public Health, etc.
• 5+ years of relevant analytics experience delivering complex analytical projects in the pharmaceutical/biotech/healthcare industry
• Prior hands-on experience working with healthcare business performance data

Responsibilities

• Translate complex business needs into analytical plans and communicate insights to inform decisions.
• Lead a team of business analysts, guiding data analytics, visualization and storytelling with data.
• Collaborate with DHH and Marketing to deliver data-driven insights and solutions.
• Manage analytics and digital solutions projects to deliver timely, meaningful insights to stakeholders.
• Stay current with industry trends and analytics to enhance capabilities.
• Contribute to innovative experiments, using AI to improve business processes and strategies.

Skills

Business Analysis

Data Science

Demand Management

Innovation

Requirements Management

Sourcing and Procurement

Stakeholder Relationship Management

Strategic Planning

Education

Bachelor's degree

MBA, MS, or PhD

Job description

Merck & Co., Inc. is seeking an Associate Director to lead the Business Insights and Analytics (BIA) team's performance sub‑team.

This pivotal role partners with Digital Human Health to drive marketing strategy and enhance customer engagement, with half the time spent leading analytics and half providing thought partnership to key stakeholders. The position emphasizes data-driven decision making, mentorship of analysts, and collaboration across marketing and data visualization teams to deliver