Strategic Insights & Analytics Analyst

Fresh Mark Inc.; Massillon (OH); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Paid vacation & holidays

Educational assistance

Health care benefits

Vision coverage

401(k) with company match

Job summary

Fresh Mark Inc. in Massillon, OH is seeking an Insights & Analytics Analyst to translate syndicated market data, consumer research, and internal sales data into insights for channel strategy, trade programming, and product pipeline decisions.

Key duties include building dashboards, supporting NPD concept validation, monitoring pricing and promotions, and preparing leadership-ready analyses. This full-time role offers growth opportunities within a stable organization.

Qualifications

• Bachelor's degree in business, marketing, statistics, or related field.
• 3+ years in category management, sales analytics, market research, or a related analytical role.
• Proficiency with syndicated data platforms such as Nielsen, Circana, or IRI.

Responsibilities

• Analyzes syndicated market data to track category performance and competitive positioning.
• Builds and maintains dashboards and reporting tools for sales and trade program performance.
• Supports NPD concept validation and consumer research, including survey management and results synthesis.
• Monitors pricing and promotional activity across the competitive set and reports findings.
• Pulls internal sales data to support planning and strategy reviews.
• Contributes to customer and channel business cases with data-driven analysis.
• Prepares presentation-ready analyses for leadership and client use.
• Maintains a library of consumer research and category insights documentation.
• Supports analytics priorities across Sales Analytics & Activation and NPD teams.

Skills

Excel

Data visualization

Power BI

Education

Bachelor's degree in business, marketing, statistics, or related field

Tools

Nielsen

Circana

IRI

Job description

Fresh Mark Inc. in Massillon, OH is seeking an Insights & Analytics Analyst to translate syndicated market data, consumer research, and internal sales data into insights for channel strategy, trade programming, and product pipeline decisions.

Key duties include building dashboards, supporting NPD concept validation, monitoring pricing and promotions, and preparing leadership-ready analyses. This full-time role offers growth opportunities within a stable organization.