Insights & Analytics Analyst

Fresh Mark Inc.; Massillon (OH); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Paid vacation & holidays

Educational assistance

Health care benefits

Vision coverage

401(k) with company match

Job summary

Fresh Mark Inc. in Massillon, OH is seeking an Insights & Analytics Analyst to translate syndicated market data, consumer research, and internal sales data into insights for channel strategy, trade programming, and product pipeline decisions.

Key duties include building dashboards, supporting NPD concept validation, monitoring pricing and promotions, and preparing leadership-ready analyses. This full-time role offers growth opportunities within a stable organization.

Qualifications

• Bachelor's degree in business, marketing, statistics, or related field.
• 3+ years in category management, sales analytics, market research, or a related analytical role.
• Proficiency with syndicated data platforms such as Nielsen, Circana, or IRI.

Responsibilities

• Analyzes syndicated market data to track category performance and competitive positioning.
• Builds and maintains dashboards and reporting tools for sales and trade program performance.
• Supports NPD concept validation and consumer research, including survey management and results synthesis.
• Monitors pricing and promotional activity across the competitive set and reports findings.
• Pulls internal sales data to support planning and strategy reviews.
• Contributes to customer and channel business cases with data-driven analysis.
• Prepares presentation-ready analyses for leadership and client use.
• Maintains a library of consumer research and category insights documentation.
• Supports analytics priorities across Sales Analytics & Activation and NPD teams.

Skills

Excel

Data visualization

Power BI

Education

Bachelor's degree in business, marketing, statistics, or related field

Tools

Nielsen

Circana

IRI

Job description

Position Summary

The Insights & Analytics Analyst is a consolidated role serving both the Sales & Channel Strategy and New Product Development functions. This role translates syndicated market data, consumer research, and internal sales data into insights that inform channel strategy, trade programming, and product pipeline decisions.

Key Accountabilities

• Analyzes syndicated market data to track category performance, brand velocity, and competitive positioning.
• Builds and maintains dashboards and reporting tools for sales and trade program performance.
• Supports NPD concept validation and consumer research, including managing survey instruments, concept testing logistics, and results synthesis.
• Monitors pricing and promotional activity across the competitive set and provides regular reporting.
• Pulls and structures internal sales data to support sales planning and strategy reviews.
• Supports the development of customer and channel business cases with data-driven analysis.
• Prepares presentation-ready analysis for internal leadership and customer-facing use.
• Maintains a library of consumer research, trend reports, and category insights documentation.
• Supports both the Manager, Sales Analytics & Activation and Manager, NPD on analytical priorities, with workload direction coordinated between the two.

Qualifications

• 3+ years of experience in category management, sales analytics, market research, or a related analytical role.
• Proficiency with syndicated data platforms such as Nielsen, Circana, or IRI.
• Familiarity with primary research methods including consumer surveys and concept testing.
• Strong Excel and data visualization skills; Power BI experience a plus.
• Food, CPG, or grocery retail experience preferred.
• Bachelor's degree in business, marketing, statistics, or related field required.

What We Offer

• Competitive pay and benefits package
• Stable, full-time employment with a well-established company
• Supportive team environment
• Opportunities for growth within the organization

Why join Fresh Mark?

We invite you to be part of an exciting team and a rapidly growing business. Fresh Mark offers an excellent work environment and a comprehensive benefits package, including paid vacation and holidays, educational assistance and reimbursement, health care with low premiums and deductibles, vision coverage, 401(k) with company match, and more.

At Fresh Mark, people come first. This is more than a slogan. It is part of who we are and what we work to achieve every day. Our culture is built on a foundation of taking care of employees at every level and providing the tools, leadership, and support needed to grow in knowledge, career, and leadership.

Fresh Mark welcomes all interested people to apply for job opportunities. We are an equal opportunity employer and consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital or veteran status, disability, or any legally protected status.

All applicants applying for positions with Fresh Mark must accept the Employment Application Consent Form to continue their candidacy.

Fresh Mark is a drug free workplace.