Strategic Innovation & Demand Lead (CPG, $800M NSV)

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Mars University

Company bonus

Job summary

Murst, Incorporated and its Affiliates in the United States seeks a Senior Manager, Strategic Demand Leadership (SDL) – Innovation to drive growth across iconic brands. You will bridge R&D, Innovation Marketing, RGM, and Sales, turning bold concepts into market-leading launches.

You will champion the voice of the customer, craft omni-channel GTM strategies, and lead cross-functional teams to deliver profitable outcomes. A consultative, data-driven mindset is essential for success.

Qualifications

• 5+ years of experience in CPG marketing, innovation, commercial strategy, category management, or demand planning.
• Proven track record leading commercialization and launch of new products in a fast-paced CPG environment.
• Deep understanding of innovation pipelines, customer activation, and omni-channel execution.
• Consultant-style analytical toolkit with structured problem-solving and cross-functional influence.
• Experience building customer-centric growth plans, AMPS strategies, and promotional plans.
• Strong presentation and communication skills with ability to influence without direct authority.
• Knowledge of S&OP and SRM fundamentals is a plus.

Responsibilities

• Partner with Innovation Marketing, Consumer Insights, and R&D to identify needs and trends, shaping pipelines and strategies.
• Develop and execute omni-channel launch strategies to maximize awareness, trial, and adoption.
• Drive the annual sales strategy to deliver net sales and operating profit goals across channels.
• Own the AMPS strategy (Availability, Merchandising, Pricing, Space) with cross-functional partners.
• Maintain intelligence on industry trends, shopper behaviors, and competitor actions.
• Track innovation health and translate learnings into future programs.
• Translate market trends into reliable demand signals and launch forecasts.
• Drive volume, share, and profit to meet divisional targets while managing budgets.

Skills

CPG marketing

Innovation leadership

Go-to-Market

Strategic problem solving

Customer & shopper strategy

Cross-functional influence

Data-driven decision making

S&OP / SRM knowledge

Job description

Murst, Incorporated and its Affiliates in the United States seeks a Senior Manager, Strategic Demand Leadership (SDL) – Innovation to drive growth across iconic brands. You will bridge R&D, Innovation Marketing, RGM, and Sales, turning bold concepts into market-leading launches.

You will champion the voice of the customer, craft omni-channel GTM strategies, and lead cross-functional teams to deliver profitable outcomes. A consultative, data-driven mindset is essential for success.