Strategic Demand Leader, Innovation & Growth

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Benefits offered by this job

Five Principles

Mars University

Industry-competitive salary

Job summary

Mars, Incorporated and its Affiliates is seeking a Senior Manager, Strategic Demand Leadership (SDL) – Innovation in the United States. You will bridge strategy and commercialization, leading multi-channel launch strategies for brand portfolios with NSV scope up to $800M.

You will coordinate Sales, Marketing, R&D, Insights, and RGM to convert consumer whitespace into growth opportunities. You will oversee development and execution of innovation pipelines, launch excellence, and performance

Qualifications

• Experience: minimum 5 years in CPG marketing, innovation commercialization, commercial strategy, category management, or demand planning.
• Launch track record: led commercialization, go-to-market, and customer activation of new launches in a CPG environment.
• Analytical agility: consultant-style problem solving, ability to move between strategy and execution.
• Customer & shopper acumen: develop consumer, shopper, and customer strategies and activations.
• Market insights: fluency in category trends, competitive dynamics, and translating insights into advantages.
• Leadership & influence: ability to align and mobilize cross-functional partners without direct authority.
• Communication: strong interpersonal, stakeholder management, storytelling, and presentation skills.
• SOP/RGM: working knowledge of S&OP processes and Strategic Revenue Growth Management principles (nice-to-have).

Responsibilities

• Innovation Strategy & Development: partner with Marketing, Insights, and R&D to identify whitespace and trends, shaping concepts and strategies.
• Innovation Launch Excellence: omni-channel launch plans, customer activation, selling stories, and assortment across channels.
• Sales Plan Execution: drive annual sales strategy to meet net sales and profit goals, assess risks and opportunities.
• Channel & Customer Leadership: understand channels, own AMPS strategy, voice of customer, and bespoke solutions.
• Trend & Competitive Intelligence: monitor industry trends and competitor launches to stay differentiated.
• Innovation Performance Management: track post-launch performance and provide actionable optimization.
• Forecast & Revenue Growth Management: translate sales trends into demand signals and forecasts.
• Deliver Business Results: drive volume, market share, and profit while managing budgets.

Skills

Experience

Launch track record

Analytical agility

Customer & shopper acumen

Market insights

Leadership & influence

Communication skills

SOP & RGM knowledge

Job description

Mars, Incorporated and its Affiliates is seeking a Senior Manager, Strategic Demand Leadership (SDL) – Innovation in the United States. You will bridge strategy and commercialization, leading multi-channel launch strategies for brand portfolios with NSV scope up to $800M.

You will coordinate Sales, Marketing, R&D, Insights, and RGM to convert consumer whitespace into growth opportunities. You will oversee development and execution of innovation pipelines, launch excellence, and performance