Strategic Innovation Lead — Market Demand & Launch

Mars Incorporated in; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Five Principles

Mars University

Company bonus

Learning & development

Job summary

Mars Incorporated is seeking a Senior Manager, Innovation-Strategic Demand Leadership (SDL) in the Finance function. This role drives the commercialization and launches of innovative products across channels, partnering with R&D, Marketing, and Sales to shape growth for iconic brands.

You will manage a portfolio up to $800M NSV, lead multi-disciplinary teams without direct authority, and leverage data-driven insights to optimize velocity, distribution, and ROI across go-to-market strategies.

Qualifications

• Minimum 5 years of experience in CPG marketing, innovation, commercial strategy, category management, or demand planning.
• Experience leading commercialization and launches of new products in a fast-paced CPG environment.
• Strong go-to-market and omni-channel execution capabilities.

Responsibilities

• Define innovation strategy & development with cross-functional partners.
• Lead omni-channel launch strategies to maximize awareness and adoption.
• Drive annual sales strategy to meet net sales and profit goals.
• Own AMPS strategy (Availability, Merchandising, Pricing, Space) for channel solutions.
• Maintain intelligence on trends, shopper behaviors and competitor actions.
• Track innovation performance and translate learnings to future programs.
• Collaborate on demand forecasting and RGM to translate trends into launch forecasts.
• Manage budgets to ensure ROI and deliver business targets.

Skills

CPG marketing

Commercial strategy

Go-to-Market

Strategic problem solving

Customer & shopper strategy

Cross-functional leadership

Data-driven decision making

S&OP / SRM knowledge

Job description

Mars Incorporated is seeking a Senior Manager, Innovation-Strategic Demand Leadership (SDL) in the Finance function. This role drives the commercialization and launches of innovative products across channels, partnering with R&D, Marketing, and Sales to shape growth for iconic brands.

You will manage a portfolio up to $800M NSV, lead multi-disciplinary teams without direct authority, and leverage data-driven insights to optimize velocity, distribution, and ROI across go-to-market strategies.