Strategic Hotel Sales Director

LBA Hospitality; Huntsville (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

LBA Hospitality in Huntsville, AL seeks a sales professional to develop assigned hotel segments, build relationships with GM, regional teams, and corporate accounts, and drive revenue growth through proactive outside sales and strategic promotions.

You will manage the sales process from inquiry to contract, maintain industry connections, and collaborate on annual plans and budgeting. A BS/BA preferred, with strong MS Office and CRM skills; travel and client interaction required.

Qualifications

• High school diploma or equivalent; College Degree (BS/BA) preferred or equivalent work experience.
• Previous direct selling experience in a hotel required including performing outside sales calls.
• Demonstrated success in developing a market.
• Experience selling Marriott, Hilton, Best Western and IHG hotels - Hilton Focus Service, and/or Full Service (where applicable) and/or Extended Stay lodging to all market segments is preferred to include weekday/weekend business.
• Hotel operations experience preferred.

Responsibilities

• Handle inquiry calls, proposals, negotiations, and contracts according to departmental procedures.
• Books appropriate business that allows hotel to achieve/exceed monthly room revenue budget, and, if applicable, other revenue budgets.
• Approaches the position with a relationship building/proactive selling mindset.
• Includes General Manager on appropriate sales appointments as well as calls on Corporate-based Sales personnel for assistance as needed to “win” business.
• Uses property’s sales management system to manage the hotel’s business and build accounts.
• Remain active in outside organizations (e.g., CVB, Chamber of Commerce).
• Generates sales contracts and BEOs within LBA guidelines; develops business cases for exceptions.
• Utilizes lead sources and tools to maximize revenue production for assigned hotel.
• Target, saturate, penetrate specific companies to reach decision makers.
• Participate in Brand and LBA Corporate-sponsored sales training; coach sales team as needed.
• Monitor economic news and hotel market segments; contribute to forecasting.
• Follow up with clients to book or maintain business.

Skills

Outside sales

Relationship building

Negotiation

Communication

Customer service

Microsoft Office

Education

High school diploma

BS/BA degree preferred

Tools

Delphi.fdc

STS

CRM systems

Job description

LBA Hospitality in Huntsville, AL seeks a sales professional to develop assigned hotel segments, build relationships with GM, regional teams, and corporate accounts, and drive revenue growth through proactive outside sales and strategic promotions.

You will manage the sales process from inquiry to contract, maintain industry connections, and collaborate on annual plans and budgeting. A BS/BA preferred, with strong MS Office and CRM skills; travel and client interaction required.