Strategic Growth Director — Provider Engagement

Ardent Health Services; Tyler (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Ardent Health is seeking a Director of Outreach & Engagement to lead market growth, provider relations, consumer expansion, and strategic business development across the UT Health East Texas market.

This role partners with market executives, physicians, and operational leaders to translate strategy into measurable referral growth, service-line performance, and market share expansion.

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, Communications, Public Health, or a related field.
• Minimum of five (5) years of progressive leadership experience in healthcare sales, provider relations, outreach, physician engagement, market development, or business development.
• Demonstrated success leading teams and achieving measurable volume growth, referral growth, and strategic business objectives.
• Experience within a healthcare delivery system strongly preferred.
• Experience working with physicians, providers, physician practices, referral development programs, or payer relations preferred.
• Experience utilizing CRM and Provider Relationship Management (PRM) platforms preferred.
• Experience analyzing referral, market share, competitive, consumer, and operational data to support strategic planning and growth initiatives preferred.

Responsibilities

• Lead market physician relations and outreach strategies to drive referral growth, physician alignment, physician retention, service line expansion, and surgical/OR performance.
• Develop and execute strategic outreach plans that support market growth objectives and organizational priorities.
• Coach, develop, and hold outreach and provider relations teams accountable for consultative sales activities, strategic targeting, relationship development, and measurable performance outcomes.
• Establish and maintain strong relationships with physicians, providers, medical groups, community stakeholders, and executive leadership.
• Partner with operational leaders to identify opportunities that improve provider experience, patient access, referral pathways, and overall growth performance.
• Manages local outreach and consumer engagement staff, ensuring performance and alignment with regional goals.

Skills

Sales leadership

Executive presence

Provider relations

Strategic thinking

Analytical mindset

Communication

Relationship building

Leadership

Education

Bachelor's degree in Business/Healthcare Administration

Tools

CRM systems

PRM platforms

Job description

Ardent Health is seeking a Director of Outreach & Engagement to lead market growth, provider relations, consumer expansion, and strategic business development across the UT Health East Texas market.

This role partners with market executives, physicians, and operational leaders to translate strategy into measurable referral growth, service-line performance, and market share expansion.