Strategic Field Marketing Manager — B2B Demand Gen (Hybrid)

Toppan Merrill; Saint Paul (MN); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Enhanced Medical, Dental, Vision andL

Life insurance

401(k) with company match

Paid time off including vacation, sick

Paid parental leave

Paid community involvement/volunteer

Wellness Resources

Job summary

Toppan Merrill is a global technology leader delivering an end-to-end SaaS platform for complex content creation and regulatory communications. The Field Marketing Manager role is based in St Paul, MN with a hybrid schedule (2 days in office, 3 days remote) and will drive GTM strategies in the Capital Markets segment.

You will partner with sales, marketing and product management, oversee demand generation, and craft assets for campaigns while coordinating with external agencies and event teams.

Qualifications

• Bachelor’s degree in marketing.
• 8+ years of experience with field marketing.
• Understanding of B2B field marketing programs.
• Current with trends and best practices in field marketing and measurement.
• Experience with marketing technology platforms including Salesforce.com, Pardot and Seismic.

Responsibilities

• Actively lead the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue.
• Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies.
• Source content and manage blog and social media tactics that support campaigns and programs.
• Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
• Liaise with Product Management on all programs to support Toppan Merrill product releases.
• Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical.
• Working closely with Digital Marketing, manage online presence for assigned vertical.
• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.

Skills

Field marketing

B2B marketing

Marketing measurement

Education

Bachelor’s degree in marketing

Tools

Salesforce.com

Pardot

Seismic

Job description

Toppan Merrill is a global technology leader delivering an end-to-end SaaS platform for complex content creation and regulatory communications. The Field Marketing Manager role is based in St Paul, MN with a hybrid schedule (2 days in office, 3 days remote) and will drive GTM strategies in the Capital Markets segment.

You will partner with sales, marketing and product management, oversee demand generation, and craft assets for campaigns while coordinating with external agencies and event teams.