Field Marketing Manager

Toppan Merrill LLC; North Saint Paul (MN); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Enhanced Medical, Dental, Vision and L

Life insurance

401(k) with company match

Paid time off

Paid parental leave

Volunteer days

Wellness Resources

Job summary

Toppan Merrill LLC is seeking a Field Marketing Manager to join the St Paul, MN team. You will craft and execute go-to-market strategies for the Capital Markets segment, aligning with sales, marketing and product management to drive growth.

This hybrid role involves 2 days in office and 3 days remote, with responsibilities spanning demand generation, content development, asset creation, and event participation.

Qualifications

• Bachelor's degree in marketing or related field.
• 8+ years of field marketing experience.
• Experience with B2B field marketing programs.
• Awareness of marketing tech platforms and measurement.

Responsibilities

• Lead development and execution of go-to-market plans to drive acquisition and revenue.
• Develop demand generation campaigns and manage their execution.
• Source content and manage blog and social media tactics.
• Create digital and printed assets: copy, collateral, webinars, sales enablement.
• Coordinate with Product Management on product releases and roadmap.
• Collaborate with Event Management for trade shows and events.
• Oversee online presence for the assigned vertical.
• Serve as primary contact for market activities in assigned verticals.

Skills

Field marketing

B2B marketing

Go-to-market strategy

Demand generation

Education

Bachelor's degree in marketing

Tools

Salesforce.com

Pardot

Seismic

Job description

Job Description:

Toppan Merrill is a global technology leader committed to simplifying the complexity of regulatory disclosure and communications. We offer the most intuitive end-to-end SaaS platform for complex compliant content creation and enhancement of multi-stakeholder collaboration. Our industry leading technology is backed by what we are best known for: unmatched market expertise and unparalleled customer service. Toppan Merrill is a leading partner for the financial, legal, health and capital markets.

We believe in high-trust collaboration and value each person's unique skills, perspectives and experiences. Our success is driven by our world-class global teams and culture. Learn more at https://www.toppanmerrill.com/careers/.

About the Opportunity:

Toppan Merrill has an exciting opportunity for a Field Marketing Manager to join our St Paul, MN team. You will develop and execute our go-to-market strategies in the Capital Markets market segment. You will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.

This is a #hybrid role, working in office 2 days/week and 3 days working from home.

Job Responsibilities:

• Actively lead the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise
• Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
• Source content and manage blog and social media tactics that support campaigns and programs.
• Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
• Liaise with Product Management on all programs to support Toppan Merrill product releases.
• Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical.
• Working closely with Digital Marketing, manage online presence for assigned vertical.
• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.

About You:

• Bachelor's degree in marketing
• 8+ year's of experience with field marketing
• Understanding of B2B field marketing programs
• Current with trends and best practices in field marketing and measurement
• Experience with marketing technology platforms including: Salesforce.com, Pardot and Seismic

We understand that your skills deserve recognition. That's why we offer a competitive pay scale ranging from $100,000 - $125,000 annually, based on experience and expertise. We believe in compensating our dedicated team members fairly for their hard work and commitment. Please note that actual salaries may vary within, above, or below this range based on factors such as education, training, experience, professional achievement, business needs, and location.

Toppan Merrill strives to provide our employees and loved ones with competitive benefits including:

• Enhanced Medical, Dental, Vision and Life insurance for employees and dependents
• 401(k) with company match with full vesting from date of hire
• Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays.
• Paid parental leave
• Paid community involvement/volunteer days
• Wellness Resources and Employee Assistance Programming

Toppan Merrill is an equal opportunity/affirmative action employer. Qualified individuals, including qualified women, minorities, individuals with disabilities and veterans, are encouraged to apply.