Strategic Field Marketing Lead - B2B Demand Gen

Toppan Merril; Saint Paul (MN); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Enhanced Medical, Dental, Vision and—L

401(k) with company match

Paid time off including vacation, sick

Paid parental leave

Paid community involvement/volunteer

Wellness Resources and Employee Aid

Job summary

Toppan Merrill, a global technology leader in regulatory disclosure and communications, seeks a Field Marketing Manager for the St. Paul, MN team.

You will craft and execute GTM strategies for the Capital Markets segment, partnering with sales, marketing, and product teams, and coordinating with external agencies. The role is hybrid: in-office 2 days/week and 3 days working from home, with an emphasis on demand gen, content creation, and asset development to support campaigns and product

Qualifications

• Bachelor's degree in marketing or related field.
• 8+ years of field marketing experience.
• Understanding of B2B field marketing programs.
• Knowledge of modern field marketing trends and measurement.
• Experience with marketing technology platforms including Salesforce.com, Pardot and Seismic.

Responsibilities

• Lead development and execution of a comprehensive go-to-market plan to drive customer acquisition and revenue.
• Plan annually with alignment across the enterprise and manage demand generation campaigns.
• Source content and manage blog and social media tactics supporting campaigns and programs.
• Create digital and print assets: campaign copy, collateral, thought leadership content, webinars, sales enablement materials.
• Coordinate with Product Management on programs for product releases.
• Collaborate with Event Management on market shows and events for assigned vertical.
• Oversee online presence for the assigned vertical with Digital Marketing.
• Serve as primary contact for market-related inquiries in assigned verticals.

Skills

Field marketing

B2B marketing

Campaign management

Marketing automation

Salesforce Pardot

Seismic

Education

Bachelor's degree in marketing

Tools

Salesforce.com

Pardot

Seismic

Job description

Toppan Merrill, a global technology leader in regulatory disclosure and communications, seeks a Field Marketing Manager for the St. Paul, MN team.

You will craft and execute GTM strategies for the Capital Markets segment, partnering with sales, marketing, and product teams, and coordinating with external agencies. The role is hybrid: in-office 2 days/week and 3 days working from home, with an emphasis on demand gen, content creation, and asset development to support campaigns and product