Senior Field Marketing Leader — ABM & Pipeline Growth

OneStream Software; Birmingham (MI); On-site; USD 131,000 - 170,000; Full time

Benefits offered by this job

Excellent Medical Plan

Dental & Vision Insurance

Life Insurance

Job summary

OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. This role leads ABM-driven field marketing strategies to accelerate regional pipeline growth and collaborates with Sales and Marketing to drive high-quality pipeline.

The candidate will manage multi-channel programs, maintain deep product expertise, mentor regional teams, and use data to optimize ABM and reporting. A strong budget management background is essential.

Qualifications

• 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
• Proven experience building and executing regional field marketing plans that support pipeline creation and deal progression.
• Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
• Proven experience managing marketing budgets and measuring program ROI.

Responsibilities

• Lead the development and execution of a biannual, ABM driven Field Marketing strategy that accelerates regional pipeline growth.
• Build integrated, multi channel programs spanning in person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
• Maintain deep expertise in OneStream's product portfolio to ensure all programs reinforce core messaging and solution positioning.
• Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
• Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
• Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
• Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
• Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
• Source, evaluate, and negotiate with third party vendors to secure high quality services and competitive pricing.
• Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Skills

Communication skills

Data-driven mindset

Budget management

Independent worker

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

HubSpot

Marketing automation platforms

Job description

OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. This role leads ABM-driven field marketing strategies to accelerate regional pipeline growth and collaborates with Sales and Marketing to drive high-quality pipeline.

The candidate will manage multi-channel programs, maintain deep product expertise, mentor regional teams, and use data to optimize ABM and reporting. A strong budget management background is essential.