Strategic Field Marketing Lead — Events & Pipeline

Protomiq LLC; Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Protomiq LLC in the United States (Atlanta area) is seeking a Field Marketing Manager to own event strategy and field programs that drive demand and pipeline across ABM and sales.

You will plan and measure trade shows, regional roadshows, executive dinners, and account-based experiences, while managing budgets, vendors, and logistics.

Collaborate with Sales and Marketing to ensure ROI, scalability, and timely follow-up, with travel ~25%.

Qualifications

• 7+ years in B2B event marketing or field marketing.
• Experience managing conferences, trade shows, and field programs.
• Ability to develop event and field strategies for enterprise sales.
• Understanding of ABM and pipeline acceleration.
• Experience creating executive dinners and regional programs.

Responsibilities

• Own strategy, execution and measurement for all industry events and field marketing programs to drive sales pipeline.
• Plan, execute and measure trade show involvement, including national shows and regional events.
• Plan, execute and measure regional roadshows across territories, from location scouting through post-event follow-up.
• Align field programs to revenue growth priorities and support three core field marketing motions: New customer acquisition, Customer expansion and Strategic deal acceleration for high-value, competitive opportunities.
• Build and refine repeatable "event-in-a-box" frameworks by segment and use case to ensure consistency and scalability.
• Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
• Track and report on event metrics, including demand and pipeline impact
• Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
• Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return.
• Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.

Skills

B2B event marketing

Field marketing

Account-based marketing

Demand generation

Go-to-market

Budget management

ROI measurement

Stakeholder management

Project management

Job description

Protomiq LLC in the United States (Atlanta area) is seeking a Field Marketing Manager to own event strategy and field programs that drive demand and pipeline across ABM and sales.

You will plan and measure trade shows, regional roadshows, executive dinners, and account-based experiences, while managing budgets, vendors, and logistics.

Collaborate with Sales and Marketing to ensure ROI, scalability, and timely follow-up, with travel ~25%.