Strategic Event Marketing Manager — B2B Tech Growth

Tarana Wireless Inc; Milpitas (CA); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision benefits

401K match

Flexible time off

Stock options

Job summary

Tarana Wireless Inc. is seeking an experienced Event Marketing Manager to define strategy for tradeshow sponsorships and self-hosted events, including in-person and virtual/hybrid formats. You will own logistics, partner with marketing, and ensure events deliver quality leads to sales.

The role requires 5–7 years in event planning within B2B/tech, strong budgeting skills, and adept collaboration across teams. Expect travel and a three-day-per-week office presence in Milpitas, CA.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5-7 years in event planning, field marketing, or tradeshow coordination, ideally B2B/tech.
• Excellent organization and project management under time constraints.
• Ability to collaborate and communicate effectively in fast-paced environments.
• Strong budget management and ROI analysis.
• Solid understanding of social media (LinkedIn, Facebook, X, Instagram, YouTube).

Responsibilities

• Strategically manage the event portfolio, align with goals and own outcomes.
• Recommend improvements to event strategy and execution to Sales/Marketing.
• Oversee 60-70 shows annually, managing deadlines and multiple shows.
• Plan booth layouts, swag, displays, furniture and rentals.
• Negotiate contracts, manage vendors and partner coordination.
• Handle shipping and on-site logistics for events.
• Create annual budgets, reforecast and ROI analyses.
• Maintain relationships with Sales and internal teams for events.
• Process requisitions and vendor invoicing; track expenses.
• Plan Tarana-hosted events including agenda and registration.
• Manage online promotions via website, email and social media.
• Travel ~4 times per year; maintain three-day office presence weekly.

Skills

Event planning

Field marketing

Tradeshow coordination

Budget management

ROI analysis

Cross-functional collaboration

Education

Bachelor’s degree in marketing

Tools

Asana

Job description

Tarana Wireless Inc. is seeking an experienced Event Marketing Manager to define strategy for tradeshow sponsorships and self-hosted events, including in-person and virtual/hybrid formats. You will own logistics, partner with marketing, and ensure events deliver quality leads to sales.

The role requires 5–7 years in event planning within B2B/tech, strong budgeting skills, and adept collaboration across teams. Expect travel and a three-day-per-week office presence in Milpitas, CA.