Senior Event Marketing Lead — B2B Tech & Trade Shows

Socket.dev; Milpitas (CA); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision benefits

401K match

Flexible time off

Stock options

Job summary

Tarana is seeking an experienced Event Marketing Manager to lead the strategy and execution of tradeshow and conference sponsorships, and to produce Tarana-hosted events both in person and virtual.

You’ll own calendar management for 60–70 shows per year, manage booth design, contracts, logistics, and ROI analysis, while partnering with Sales and the broader marketing team to align events with company goals.

Qualifications

• Bachelor's degree in marketing or related field.
• 5-7 years of experience in event planning, field marketing, or tradeshow coordination in a B2B or tech environment.
• Excellent organization and thorough project management, even under time constraints.
• Ability to thrive in a fast-paced environment and collaborate across teams.
• Strong communication skills, both written and verbal.
• Budget management and ROI analysis experience.
• Solid understanding of social media (LinkedIn, Facebook, X, Instagram, YouTube).

Responsibilities

• Strategically manage Tarana's event portfolio and align events with business goals.
• Lead and optimize event strategy and execution for shows and sponsorships.
• Oversee an annual calendar of 60–70 shows and multiple simultaneous events.
• Plan booth layouts, swag, displays, and service rentals.
• Negotiate contracts and manage vendor relationships and collaboration.
• Handle shipping and logistics for event materials and budgets.
• Support Tarana-hosted events with agenda, sessions, and attendee experience.
• Travel to events ~4 times per year; maintain an on-site presence 3 days/week.

Skills

Event planning

Field marketing

Tradeshow coordination

Project management

Budget management

ROI analysis

Social media management

Education

Bachelor's degree in marketing or related field

Tools

Asana

Job description

Tarana is seeking an experienced Event Marketing Manager to lead the strategy and execution of tradeshow and conference sponsorships, and to produce Tarana-hosted events both in person and virtual.

You’ll own calendar management for 60–70 shows per year, manage booth design, contracts, logistics, and ROI analysis, while partnering with Sales and the broader marketing team to align events with company goals.