Strategic Event Marketing Lead

Southern; Honolulu (HI); On-site; USD 80,000 - 100,000; Full time

Job summary

Skechers is seeking an Event Marketing Manager – Skechers Performance to oversee end-to-end event lifecycles and drive the brand through strategic event initiatives. You will lead planning with partners and internal teams, manage calendars, dashboards, and vendor relations, and coordinate on-site setup across major events.

The role emphasizes cross-functional collaboration, timely communication, and data-driven event recaps to inform executive decisions. Travel across the U.S. may be required.

Responsibilities

• Overall management, communication, and production of all Skechers Performance events.
• Serve as the main point of contact for all event partner teams and manage day-to-day communication with key players from each corporation.
• Create and maintain a Performance Event Calendar throughout the year and share updates with relevant parties.
• Lead planning meetings with external event partners and internal teams.
• Develop and maintain a detailed planning document with timelines and deliverables for each event.
• Schedule meetings and follow-ups on important actions from meetings.
• Lead communication flow for all internal teams leading into an event.
• Delegate event tasks to various internal teams and ensure deadlines are met.
• Collaborate with the Field Marketing Team to ensure event details and expectations are communicated ahead of each event.
• Coordinate and schedule onsite operational set-up and breakdown for all events.
• Create detailed event recaps with imagery and KPIs for the executive team.
• Assist in developing and coordinating marketing asset deliverables (print/digital designs and collateral).
• Collaborate with marketing and sales teams to develop and execute comprehensive event strategies to amplify brand, drive demand, and accelerate sales opportunities.
• Propose creative and disruptive ideas and build capability and strategic partnerships that benefit the brand long-term.
• Collaborate with Account Marketing to plan and execute key retail partner events and demo days.
• Act as liaison with Wholesale Accounts and Account Marketing on shipping/staff needs and to ensure each event features the latest product.
• Collaborate with event partners to build a social media calendar surrounding product launches and events.
• Manage forecasting of promotional footwear for event partner staff (quarterly) and monitor inventory levels and depletion.
• Ensure all vendors are set up and payments processed.
• Proactively handle issues and troubleshoot emerging problems.
• Liaise with other internal departments (Apparel, Retail, Visual Merchandising, PR) on various projects.
• Work collaboratively with sports and marketing team members.
• Travel in the U.S. may be required to provide onsite support at select events.

Job description

Skechers is seeking an Event Marketing Manager – Skechers Performance to oversee end-to-end event lifecycles and drive the brand through strategic event initiatives. You will lead planning with partners and internal teams, manage calendars, dashboards, and vendor relations, and coordinate on-site setup across major events.

The role emphasizes cross-functional collaboration, timely communication, and data-driven event recaps to inform executive decisions. Travel across the U.S. may be required.