Event Marketing Manager, Performance

Hollyfrontier; Honolulu (HI); On-site; USD 80,000 - 100,000; Full time

Job summary

Skechers is seeking an Event Marketing Manager to oversee the full lifecycle of Skechers Performance events, executing best‑in‑class initiatives to promote and grow the Skechers brand.

The role involves leading cross‑functional planning, coordinating with external partners, managing calendars, and ensuring successful on‑site execution across events in the U.S. Travel may be required.

Responsibilities

• Overall management, communication, and production of all Skechers Performance events.
• Be the main point of contact for all event partner teams and manage day‑to‑day communication with key players from each corporation.
• Create and maintain the Performance Event Calendar throughout each year.
• Lead planning meetings with external event partners and internal teams.
• Maintain a detailed planning document with timelines and deliverables for each event.
• Schedule meetings and follow‑ups on important actions from meetings.
• Lead communication flow for all internal teams leading into an event.
• Delegate event tasks to internal teams and ensure deadlines are met.
• Collaborate with Field Marketing to communicate event details and expectations ahead of each event.
• Coordinate onsite event setup and breakdown and manage logistics.
• Create post‑event recaps with imagery and KPIs for executive sharing.
• Assist in developing marketing assets for events (print/digital design assets, collateral).
• Collaborate to develop and execute event strategies to amplify the brand, drive demand, and accelerate sales opportunities.
• Contribute creative ideas and build partnerships that benefit the brand long‑term.
• Plan and execute key retail partner events and demo days with Account Marketing and Wholesale Accounts.
• Coordinate shipping and staff needs to feature latest products onsite.
• Collaborate with partners to build a social media calendar around launches and events.
• Forecast promotional footwear for partner staff quarterly and monitor inventory and depletion.
• Ensure vendors are set up and payments processed; liaise with internal departments (Apparel, Retail, Visual Merchandising, PR).
• Travel in the U.S. may be required for onsite support at select events.

Job description

Event Marketing Manager

Reporting to the Director of Sports Marketing, the Event Marketing Manager is responsible for overseeing entire event lifecycles for the Skechers Performance division, while executing best‑in‑class initiatives to promote and grow the Skechers brand.

Core Responsibilities

• Responsible for overall management, communication, and production of all Skechers Performance events.
• Main point of contact for all event partner teams while managing day‑to‑day communication with key players from each corporation.
• Create and maintain the Performance Event Calendar throughout each year.
• Regularly share calendar updates with all necessary parties.
• Lead planning meetings with both external event partners and internal teams.
• Responsible for creating and maintaining a detailed planning document with timelines and deliverables for each event on the calendar.
• Schedule meetings and follow‑ups on important actions from meetings.
• Lead communication flow for all internal teams leading into an event.
• Delegate event tasks to various internal teams while ensuring teams stay on track with all deadlines.
• Collaborate with the Field Marketing Team to ensure event details and expectations are communicated ahead of each event.
• Coordinate and schedule onsite operational set‑up and breakdown for all events.
• Create detailed event recaps with imagery and event KPIs to share with the executive team after each event.
• Assist in the development and coordination of marketing asset deliverables for events, such as print/digital design assets and marketing collateral.
• Collaborate with marketing and sales teams to develop and execute comprehensive event strategies to amplify the brand, drive demand, and accelerate sales opportunities.
• Bring creative and disruptive ideas forward and build capability and strategic partnerships that will benefit the brand long‑term.
• Responsible for collaborating with Account Marketing to plan and execute key retail partner events and demo days.
• Liaise with Wholesale Accounts and Account Marketing on shipping/staff needs and ensure each event features the latest and greatest product being sold onsite.
• Collaborate with event partners to build a social media calendar surrounding key product launches and events.
• Manage the forecasting of promotional footwear for event partner staff on a quarterly basis.
• Monitor inventory levels and depletion of inventory.
• Ensure all vendors are set up and payments are processed accordingly.
• Take a proactive approach to handling issues and troubleshooting any emerging problems.
• Liaise with other internal departments, such as Apparel, Retail, Visual Merchandising, and PR on various projects.
• Collaborate and work in a team environment with other sports and marketing team members.
• Travel in the U.S. may be required to provide onsite support at select events to ensure seamless execution.

Additional Responsibilities

• Perform additional responsibilities, as required by management.

Supervisory Responsibilities

No.

Compensation

Pay range: $80,000–$100,000 per year.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.

Reasonable accommodation: Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail].