Strategic Email Marketing Lead — Remote/Hybrid

Christianbook; Peabody (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Tuition assistance

Job summary

A leading retail company in Peabody, MA is looking for a Senior Manager of Email Marketing to oversee their email strategies and execution. This hybrid role requires extensive experience in email marketing and team leadership, aiming to drive customer engagement and revenue growth through targeted communications. Familiarity with tools like Google Analytics and ESPs such as Klaviyo is essential, along with skills in data analysis and optimization strategies.

Qualifications

• 6-8+ years of experience managing email/CRM programs.
• 1+ years of direct team leadership experience.
• Proven success in building and optimizing automated journeys.
• Strong analytical skills and proficiency in data tools.

Responsibilities

• Lead the strategy and execution of email marketing campaigns.
• Define KPIs and reporting frameworks for email performance.
• Manage cross-functional partnerships to align business goals.

Skills

Email marketing strategy

Data analysis

Team leadership

HTML/CSS knowledge

CRM management

Tools

Google Analytics

Email Service Providers (Klaviyo, Attentive)

Job description

A leading retail company in Peabody, MA is looking for a Senior Manager of Email Marketing to oversee their email strategies and execution. This hybrid role requires extensive experience in email marketing and team leadership, aiming to drive customer engagement and revenue growth through targeted communications. Familiarity with tools like Google Analytics and ESPs such as Klaviyo is essential, along with skills in data analysis and optimization strategies.