Strategic Division Marketing Leader

MDC Holdings, Inc.; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k)

Vacation time

Paid holidays

Life insurance

AD&D insurance

Disability coverage

Job summary

Sekisui House U.S., Inc. is seeking a Division Marketing Manager in Dallas to lead the planning and execution of division-level marketing initiatives that drive brand visibility, customer engagement, and sales performance.

You will work independently with Sales, Design, Construction, and Corporate Marketing, shaping marketing strategies aligned with brand standards. The role also involves mentoring staff and guiding multi-location campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of relevant marketing or field marketing experience.
• Experience in homebuilding, real estate, or residential development industries preferred.
• Experience leading marketing initiatives for multi-location operations or divisions.

Responsibilities

• Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
• Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and brand standards.
• Analyze market trends, competitive activity, and customer insights to inform marketing strategies.
• Oversee planning and execution of events, community outreach programs, and promotional activities within the division.
• Monitor and report on effectiveness of marketing initiatives; provide optimization insights.
• Provide guidance, coaching, and mentorship to marketing team members and support staff.
• Manage marketing budgets, timelines, and resources for efficient execution.
• Influence stakeholders across functions to adopt new marketing practices and tools.
• Address complex marketing challenges requiring cross-team coordination and strategic problem-solving.

Skills

Strategic marketing

Budget management

Leadership

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree, Marketing/Communications/Business

Tools

CRM

Google Analytics

Marketing automation

Job description

Sekisui House U.S., Inc. is seeking a Division Marketing Manager in Dallas to lead the planning and execution of division-level marketing initiatives that drive brand visibility, customer engagement, and sales performance.

You will work independently with Sales, Design, Construction, and Corporate Marketing, shaping marketing strategies aligned with brand standards. The role also involves mentoring staff and guiding multi-location campaigns.