Regional Marketing Leader - Homebuilding Growth

Sekisui House US, LLC | Richmond American Homes; Corona (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Automobile allowance

Health insurance

401(k)

Paid time off

Job summary

Sekisui House U.S. team seeks a Marketing Manager to lead divisional marketing strategy and execution across communities within a defined geographic area.

You will own planning, optimization, and performance outcomes of regional marketing initiatives, influencing sales results, brand positioning, and community success. The role collaborates with divisional leadership and corporate marketing to drive alignment, scalability, and mentorship for marketing team members and field partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of relevant professional experience (or equivalent 9-11 years).

Responsibilities

• Lead the development and execution of comprehensive divisional marketing strategies that support community performance, sales objectives, and long-term brand positioning.
• Serve as a strategic marketing partner to divisional sales leadership, translating business goals and market dynamics into integrated marketing plans.
• Oversee complex community launches across multiple communities or phases, ensuring consistency, quality, and on-time execution across all marketing touchpoints.
• Direct and optimize relationships with agencies, vendors, and creative partners to deliver high-impact marketing programs.
• Analyze market trends, competitive activity, and campaign performance to provide strategic recommendations and continuous improvement.
• Review and approve marketing campaigns, digital content, and collateral to ensure accuracy, brand alignment, and regulatory compliance.
• Manage divisional marketing budgets, forecasts, and performance metrics, ensuring effective use of resources and measurable ROI.
• Collaborate with corporate marketing teams to adapt national initiatives to divisional market needs and identify opportunities for innovation.
• Provide leadership, coaching, and subject-matter guidance to marketing team members and cross-functional partners.
• Influence marketing best practices and processes across the division through expertise and operational leadership.

Skills

Marketing strategy

Cross-functional leadership

Project management

Communication

Market analysis

Brand management

CRM

CMS

Analytics tools

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM

CMS

Analytics tools

Job description

Sekisui House U.S. team seeks a Marketing Manager to lead divisional marketing strategy and execution across communities within a defined geographic area.

You will own planning, optimization, and performance outcomes of regional marketing initiatives, influencing sales results, brand positioning, and community success. The role collaborates with divisional leadership and corporate marketing to drive alignment, scalability, and mentorship for marketing team members and field partners.