Strategic District Communications Leader

Woodland School District 50; Maize (KS); On-site; USD 80,000 - 90,000; Full time

Job summary

Woodland School District 50 seeks a strategic Communications Manager to lead internal and external communications, including social media, publications and district branding. The role drives public awareness of district initiatives, advises leadership on PR implications and oversees content across the district’s channels.

Key responsibilities include managing media relations, campaigns, annual objectives, and supervising communications programs.

Qualifications

• BA/BS in Journalism, Public Relations, Communications, Marketing, English or related media studies.
• 5+ years in communications/public relations.
• Spanish fluency, written and conversational preferred.

Responsibilities

• Interprets community needs and opinions to the administration and the Board of Education; provides public relations viewpoint in program and policy planning.
• Advises the superintendent and Board on public relations implications of proposed program shifts, including collective bargaining proposals.
• Provide crisis communications support and manage rapid notification systems and alerts.
• Manage the District's website: update content, ensure accuracy, SEO alignment with marketing goals, and collaborate with IT.
• Establish and execute public awareness campaigns and communications plans for the district.
• Evaluate effectiveness of initiatives and increase visibility with target markets to advance Woodland 50 mission.
• Serve as information liaison between the school system and the community.
• Set annual objectives for the district's communications program and plan budget.
• Develop and maintain relationships with local media, including newspapers and electronic outlets.
• Collaborate with local press to distribute releases, pitch stories, and coordinate coverage; act as spokesperson as needed.
• Maintain vibrant social media presence (Facebook, Twitter, YouTube, etc.) with engaging photos and posts.
• Monitor media coverage and trends to maximize positive PR and address negative coverage.
• Develop, execute, and oversee print and digital promotional materials.
• Publicize Woodland School District 50 activities and successes.
• Plan and supervise periodic polling of public opinion on district issues.
• Monitor legislative issues and elections impacting public education.
• Liaise with business, community and government partners including PTA and Woodland Educational Foundation.
• Chair strategic plan committee to support district mission and goals.
• Maintain communication with community organizations and respond to inquiries.
• Research and respond to communications inquiries and complaints.
• Formulate district correspondence on behalf of Superintendent and Board.
• Assist administrators with talking points, speeches, and presentations.
• Promote student, staff, and district achievements through multiple media channels.
• Create meaningful and newsworthy stories for stakeholders.
• Manage district archives and staff recognition activities.
• Coordinate staff calendars and related tasks.

Skills

Public relations

Public speaking

Social media management

Spanish (preferred)

Education

BA/BS in Journalism, Public Relations, Communications, Marketing, English or related media studies

Job description

Woodland School District 50 seeks a strategic Communications Manager to lead internal and external communications, including social media, publications and district branding. The role drives public awareness of district initiatives, advises leadership on PR implications and oversees content across the district’s channels.

Key responsibilities include managing media relations, campaigns, annual objectives, and supervising communications programs.