District Communications & Brand Lead

PRSA Orlando; Sanford (FL); On-site; USD 71,000 - 109,000; Full time

Job summary

Seminole County Public Schools seeks a district spokesperson to lead a branding strategy and the integrated plan for all communications to external and internal constituents. You will direct media relations, craft messaging, coordinate news conferences, supervise district communications output across print, digital and social channels, and partner with schools to keep communities informed and engaged.

The role requires extensive public relations experience, strong writing and editing skills, and

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations or related field.
• Minimum of five (5) years of experience in communications, journalism, marketing, public relations or related field.
• At least two (2) years of experience in a Media outlet.
• Knowledge of media, marketing and public relations strategies and practices.
• Strong writing, proofreading, editing and verbal skills.
• Understanding of website analytics, social media analytics and audience data for TV/newspaper reporting.
• Proficient computer skills across word processing, databases, project management, spreadsheets and presentations.
• Ability to create message positions and brand concepts; samples required.
• Strong interpersonal skills for teamwork and diverse groups.
• Excellent organizational skills.
• Experience conducting on-the-record interviews with TV, radio and print.
• Ability to plan, direct and manage projects, events, systems and activities.
• Knowledge of public information laws for school systems.
• Knowledge of public records laws.

Responsibilities

• Provides leadership and direction for strategy, design and operation of the district's communications activities.
• Develops strategic communications plans with guidelines for priorities, initiatives and metrics.
• Oversees communications transformation using analytics to enhance digital experiences and relationships with students, parents and the community.
• Manages district web, print and social media presence for branding and messaging.
• Develops and reviews content for the district website with IS collaboration.
• Serves as spokesperson for Superintendent and district administrators.
• Coordinates media briefings and news conferences as needed.
• Supports school leaders with press materials and training to enhance media relations.
• Assists Superintendent with presentations and written materials.
• Creates communications strategies for sensitive materials to internal and external audiences.
• Coordinates recognition events for staff, students and community leaders.
• Leads planning, development and dissemination of internal/external communications (newsletters, annual reports, and articles).
• Serves on district committees to support communications plans.

Skills

Media relations experience

Writing & editing

Analytics literacy

Computer skills

Brand concept development

Interpersonal skills

Organization

Interviewing

Project planning & management

Public information laws

Public records laws

Education

Bachelor’s Degree in Communications/related field

Job description

Seminole County Public Schools seeks a district spokesperson to lead a branding strategy and the integrated plan for all communications to external and internal constituents. You will direct media relations, craft messaging, coordinate news conferences, supervise district communications output across print, digital and social channels, and partner with schools to keep communities informed and engaged.

The role requires extensive public relations experience, strong writing and editing skills, and