Strategic Communications & Marketing Specialist

Norfolk Public School District; Norfolk (VA); On-site; USD 63,000 - 104,000; Full time

Job summary

Norfolk Public School District seeks a Coordinator for Strategic Communications and Marketing to lead planning, execution, and evaluation of branding and engagement initiatives. The role spans digital, print, social media, internal communications, and community outreach.

The position collaborates across departments to ensure consistent messaging, develops relationships with staff and partners, and manages multiple campaigns with KPI tracking.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, English, Digital Media, or a related field.
• Minimum of four years of professional experience in graphic design, website development, and media production.
• Excellent written, verbal, and interpersonal communication skills.
• Experience with social media management platforms.

Responsibilities

• Coordinate implementation of the organization's strategic communications plan.
• Develop communication strategies supporting organizational priorities, initiatives, and campaigns.
• Manage integrated marketing campaigns across multiple platforms.
• Develop creative concepts and visual campaigns aligned with organizational messaging and strategy.
• Prepare print-ready files and coordinate with vendors when necessary.
• Write and edit: news releases, feature stories, website content, newsletters, marketing copy, executive messages, email communications and annual reports.

Skills

Excellent communication

Storytelling

Project management

Social media management

Content creation

Education

Bachelor’s degree in Communications/PR/Marketing/Journalism/English

Tools

CMS

Social media platforms

Job description

Norfolk Public School District seeks a Coordinator for Strategic Communications and Marketing to lead planning, execution, and evaluation of branding and engagement initiatives. The role spans digital, print, social media, internal communications, and community outreach.

The position collaborates across departments to ensure consistent messaging, develops relationships with staff and partners, and manages multiple campaigns with KPI tracking.