Strategic Director, US Payer & Value Marketing

Kite Pharma; Parsippany-Troy Hills (NJ); Hybrid; USD 206,000 - 293,000; Full time

Benefits offered by this job

Discretionary annual bonus

Discretionary stock-based incentives

Paid time off

Job summary

Kite Pharma is seeking a Director, Payer & Value Marketing to lead the US payer and value strategy across the CAR T portfolio. This senior role drives payer storytelling, resources, and tools to enable access and reimbursement for in-line and launch products.

The position collaborates with HEOR, Medical, Brand, Pricing & Contracting, Field Market Access, Regulatory, and Compliance to ensure evidence-based, compliant and impactful payer communications.

Qualifications

• Advanced scientific degree (MD/PhD/PharmD) with 8+ years of experience, or Master’s with 10+ years, or Bachelor’s with 12+ years.
• Demonstrated experience in payer marketing, value marketing, market access, HEOR, pricing, or related roles.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Lead development and ongoing refinement of Kite’s US payer and value marketing strategy across CAR T and future cell therapies.
• Define portfolio-level value communication priorities and ensure alignment with US Market Access, Brand, HEOR, Medical, and Commercial objectives.
• Serve as a strategic advisor to US Market Access leadership on payer trends, evidence needs, access barriers, competitive dynamics, and value communication opportunities.
• Ensure payer and value strategies support improved coverage, reimbursement, network access, and stakeholder understanding of CAR T and future cell therapies.
• Partner with Pricing & Contracting, Field Market Access, and Strategic Account Management to ensure value strategy supports customer engagement and access objectives.
• Oversee development, execution, training, and optimization of payer-facing tools and resources, including value stories, value propositions, budget impact models, cost calculators, economic models, payer presentations, and related resources.
• Ensure payer resources are evidence-based, customer-relevant, compliant, and aligned with portfolio and product-specific objectives.
• Lead PRC and review strategy for payer-facing materials in partnership with Legal, Regulatory, Compliance, Medical, and HEOR partners.
• Oversee team members responsible for product-specific payer and value tactics as needed for in-line brands, launches, and lifecycle opportunities.
• Partner with training teams to support field readiness and consistent pull-through of approved payer and value resources.
• Partner with HEOR and Medical Affairs to translate clinical, economic, humanistic, and real-world evidence into appropriate payer and access stakeholder resources.
• Identify payer evidence gaps and collaborate with HEOR, Medical, Global Market Access, and New Product & Launch Planning to inform evidence planning.
• Support development of value platforms and payer communication strategies that reflect evolving clinical data, economic evidence, competitive dynamics, and stakeholder needs.
• Ensure payer insights inform evidence generation priorities for in-line products, launch assets, and future pipeline opportunities.
• Provide input into payer-relevant endpoints, evidence needs, and value narrative considerations.
• Develop strategies and resources to support payer engagement across national and regional payers, Medicare Advantage, Medicaid, commercial plans, and other relevant access stakeholders.
• Partner with the Ecosystem Strategy & Market Development role on employer-related strategy, ensuring payer and employer narratives are coordinated and mutually reinforcing.
• Collaborate with account-facing teams to understand payer needs, support customer engagements, and identify opportunities to improve access.
• Monitor payer coverage and reimbursement dynamics, access restrictions, network trends, and policy developments that may impact patient access.
• Support payer readiness for new launches, new indications, guideline updates, and lifecycle milestones.
• Partner with CIAO, analytics, and field teams to gather and synthesize payer insights, coverage trends, customer feedback, competitive dynamics, and resource performance.
• Track and report on payer marketing priorities, resource utilization, coverage trends, reimbursement challenges, and access opportunities.
• Establish KPIs and measurement plans for payer and value marketing tactics.
• Provide regular updates to US Market Access Leadership on payer and value strategy, performance, and emerging opportunities or risks.
• Continuously optimize payer-facing resources and strategies based on customer insights, evidence updates, and market evolution.
• Lead and develop direct reports responsible for payer and value marketing strategy and product-specific tactics.
• Manage agency and vendor partners to support development and execution of high-quality payer resources.
• Build a strong team culture grounded in strategic thinking, accountability, collaboration, and compliance.
• Ensure clear prioritization across portfolio-level and product-specific payer marketing needs.
• Manage assigned budgets and ensure resources are deployed efficiently and appropriately.

Skills

PowerPoint skills

Excel skills

Communication skills

Leadership experience

Education

Advanced scientific degree (MD/PhD/PharmD)

Master’s Degree

Bachelor’s Degree

Job description

Kite Pharma is seeking a Director, Payer & Value Marketing to lead the US payer and value strategy across the CAR T portfolio. This senior role drives payer storytelling, resources, and tools to enable access and reimbursement for in-line and launch products.

The position collaborates with HEOR, Medical, Brand, Pricing & Contracting, Field Market Access, Regulatory, and Compliance to ensure evidence-based, compliant and impactful payer communications.