Remote Digital Marketing Lead - Hospitality Brands

Coury Hospitality; United States; Teletrabalho; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Coury Hospitality is seeking a Corporate Digital Marketing Manager to lead digital strategy across our core brand hotels. The role partners with the corporate marketing team and property teams to ensure brand-consistent execution and measurable results.

You will own reporting, paid media management, website strategy, and SEO/AI-driven initiatives, while guiding agencies and internal teams to optimize CPC, ROAS, and conversions across channels.

Qualificações

• Minimum of 4 years’ experience in digital marketing, including SEO, website strategy, and social media marketing; hospitality experience preferred.
• Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
• Familiarity with Marriott and/or Hilton branded website platforms a plus.
• Working knowledge of AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency.
• Proficiency in Microsoft Excel and data reporting/formatting; familiarity with GA4 and Looker Studio a plus.
• No certifications required; Google Ads or related digital marketing certifications a plus.
• Strong attention to detail, organizational, and communication skills.
• Ability to manage multiple properties and competing priorities simultaneously in a remote environment.

Responsabilidades

• Lead digital marketing strategy across Coury’s core brand hotels.
• Partner with agencies to monitor campaign performance, budget pacing, and ROI.
• Load, manage, and reconcile digital media funds for properties as needed.
• Monitor CPC, ROAS, share, conversions and optimize opportunities.
• Serve as the primary liaison between property marketing managers, property leaders and brand systems.
• Provide brand.com edit suggestions and reporting on requested changes, ensuring content is accurate and aligned with brand standards.
• Guide image best practices and manage image uploads across branded property websites.
• Assist properties with transactional email marketing for hotels and restaurants, including template setup and deliverability.
• Support evolving search strategies, including SEO, AEO and GEO to improve hotel visibility across search platforms.
• Maintain accurate data entry across marketing platforms and reporting tools; format data for leadership presentations.
• Conduct routine audits of property-level Google Ads accounts; perform keyword research and optimization.

Conhecimentos

Digital marketing

SEO

Website strategy

Social media marketing

Google Ads

GA4

Looker Studio

AI-powered tools

LLMs

Excel

Data reporting

Ferramentas

Google Ads

Looker Studio

GA4

Excel

Descrição da oferta de emprego

Coury Hospitality is seeking a Corporate Digital Marketing Manager to lead digital strategy across our core brand hotels. The role partners with the corporate marketing team and property teams to ensure brand-consistent execution and measurable results.

You will own reporting, paid media management, website strategy, and SEO/AI-driven initiatives, while guiding agencies and internal teams to optimize CPC, ROAS, and conversions across channels.