Marketing Architect & Brand Growth Leader

Del Mar Vacations; Orleans (MA); Presencial; USD 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

2 weeks vacation time

1 week sick time

Partially subsidized health insurance

HSA (health savings account)

401k with up to 4% match

Yearly bonus program

Descripción de la vacante

Del Mar Vacations in Orleans, MA seeks a Director of Marketing to lead our full marketing engine for homeowners and guests. You will own demand generation, brand stewardship, budget, and analytics, partnering with Homeowner and Guest Revenue leads to hit targets.

This is an operator-focused role that scales digital, content, CRM, and events to drive occupancy and growth across Cape Cod. Ideal candidate brings 5+ years in marketing with leadership experience, HubSpot mastery, and a bias for

Formación

• 5+ years marketing experience with people leadership
• Bachelor's degree or equivalent experience; MBA preferred
• Deep HubSpot integration expertise
• Experience with AI tools and automation for marketing
• Strong analytics and KPI ownership

Responsabilidades

• Own homeowner demand generation and targets
• Drive guest demand, occupancy, and booking interest
• Oversee brand identity and standards
• Lead and develop the marketing team
• Own the marketing budget and ROI optimization
• Lead data-driven decision making and reporting
• Champion digital marketing and technology across channels
• Lead community and PR efforts in the Cape Cod area

Conocimientos

Digital marketing

CRM

HubSpot

SEO/SEM

Analytics

Leadership

Budgeting

AI tools

Educación

Bachelor's degree

MBA preferred

Herramientas

HubSpot

Canva

Asana

SEO platforms

Google Analytics

Descripción del empleo

Del Mar Vacations in Orleans, MA seeks a Director of Marketing to lead our full marketing engine for homeowners and guests. You will own demand generation, brand stewardship, budget, and analytics, partnering with Homeowner and Guest Revenue leads to hit targets.

This is an operator-focused role that scales digital, content, CRM, and events to drive occupancy and growth across Cape Cod. Ideal candidate brings 5+ years in marketing with leadership experience, HubSpot mastery, and a bias for