Strategic Director of Data Analytics & Media Intelligence

Bloom Ads Global Media Group; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Vacation policy

Work-from-home Fridays

401(k) retirement plan

Volunteer hours

Professional development opportunities

Job summary

Bloom Ads is seeking a Director, Data, Analytics & Intelligence to lead analytics, data operations, and media intelligence efforts across client engagements in a fast-paced advertising environment.

The role focuses on building an integrated measurement ecosystem linking media investment to business outcomes, guiding MMM, attribution, and experimentation while translating findings into strategic client recommendations.

Qualifications

• 5+ years of experience in advanced analytics, marketing science, data science, measurement, or a related discipline, preferably within a media agency, marketing agency, advertising consultancy, or similar environment.
• 2+ years of experience managing and developing analytics, data science, or measurement professionals.
• Demonstrated experience developing and applying Marketing Mix Models in real-world marketing environments.
• Experience building or managing closed-loop attribution approaches that connect media activity with leads, transactions, revenue, or customer outcomes.
• Strong understanding of incrementality, experimental design, causal inference, attribution, media effectiveness, and marketing response modeling.
• Advanced proficiency in Python and/or R.
• Strong SQL skills and experience working with large, complex datasets.
• Experience with data wrangling, regression analysis, statistical modeling, machine learning, forecasting, and optimization techniques.
• Demonstrated experience translating analytical outputs into marketing and media investment recommendations.
• Experience working with DTC, commerce, lead-generation, or other data-rich clients.
• Strong understanding of media platforms, advertising technology, measurement platforms, and media terminology.
• Familiarity with major ad servers, DSPs, search platforms, social platforms, and analytics environments, including platforms such as Campaign Manager 360, DV360, The Trade Desk, Google Ads, Meta, and similar technologies.
• Experience developing dashboards, reporting frameworks, and business intelligence solutions.
• Strong executive communication and presentation skills.

Responsibilities

• Lead analytics, data operations, and media activation initiatives across client engagements.
• Mentor analysts and data professionals, setting standards for analytical rigor and client impact.
• Develop enterprise analytics and measurement frameworks, MMM, and attribution strategies.
• Oversee data collection, normalization, governance, and delivery for reporting and activation.
• Translate complex analytics into actionable business recommendations for clients and internal teams.
• Partner with media leadership to embed data into planning, activation, and optimization.

Skills

MMM

Attribution

Incrementality

Experimentation

Customer Journey Analytics

Media Intelligence

Multi-touch Attribution

Python

SQL

Dashboards

Education

Bachelor's degree in statistics, mathematics, economics, data science, computer science, or engineering

Tools

Python

SQL

Campaign Manager 360

DV360

The Trade Desk

Google Ads

Meta

Job description

Bloom Ads is seeking a Director, Data, Analytics & Intelligence to lead analytics, data operations, and media intelligence efforts across client engagements in a fast-paced advertising environment.

The role focuses on building an integrated measurement ecosystem linking media investment to business outcomes, guiding MMM, attribution, and experimentation while translating findings into strategic client recommendations.