Senior Director, Strategic Marketing & Community Engagement

Parkland Health and Hospital System (PHHS); Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Parkland Health and Hospital System is seeking a senior leader to direct marketing, communications, and public relations strategies to engage members, providers, staff, and the community. The role requires extensive healthcare marketing experience, strategic planning, and cross-functional leadership across Strategy, Member Services, and Quality teams.

The position emphasizes data-driven decision making, brand leadership, and compliance with regulatory marketing guidelines, with responsibility

Qualifications

• Bachelor's degree in business administration, communications, journalism, marketing, public relations or related discipline required.
• Master's degree in business administration, healthcare administration, marketing or related discipline preferred.
• Seven (7) years of experience in healthcare sales, marketing, and member experience required.
• Five (5) years of leadership experience.
• New product development, positioning, and start-up experience required.
• Marketing segmentation experience required.
• Bilingual speaking ability preferred.

Responsibilities

• Employs data-driven strategies and tactics to achieve membership growth, engagement, and community outreach goals.
• Collaborates with Strategy, Member Services, Provider Relations, Quality and others to ensure compliant marketing efforts.
• Develops and implements the strategic marketing and communications plan, including earned media, digital, events, and internal communications.
• Analyzes data and trends to measure ROI and informs plans and budgets.

Skills

Strategic thinking

Public speaking

Leadership

Data-driven decision making

Communication

Education

Bachelor's degree

Master's degree (preferred)

Tools

Microsoft Office

Job description

Parkland Health and Hospital System is seeking a senior leader to direct marketing, communications, and public relations strategies to engage members, providers, staff, and the community. The role requires extensive healthcare marketing experience, strategic planning, and cross-functional leadership across Strategy, Member Services, and Quality teams.

The position emphasizes data-driven decision making, brand leadership, and compliance with regulatory marketing guidelines, with responsibility