Strategic Digital Media Lead: Multi-Channel Campaigns

ARC Group; Miami (FL); On-site; USD 70,000 - 98,000; Full time

Job summary

ARC Group in Miami, FL is seeking a Digital Media Manager on-site to lead end-to-end paid media campaigns across search, display, and social, optimizing performance and coordinating with internal teams, external agencies, and technology partners.

You will own tracking implementation, audience segmentation, and DCO initiatives, ensuring campaigns launch on schedule and deliver measurable results for a Fortune 500 client.

Qualifications

• 3+ years of experience in paid media, digital marketing, performance marketing, or a related field.
• Hands-on experience with audience segmentation, tag management platforms (such as Tealium), and end-to-end campaign execution.
• Strong understanding of mid- and lower-funnel paid media strategies across search, social, and display channels.
• Proven ability to manage complex, cross-functional projects involving multiple internal stakeholders and external partners.
• Exceptional attention to detail with strong quality assurance and troubleshooting skills.
• Excellent communication, organization, and project management abilities.
• Experience collaborating with media agencies and third-party partners.
• Experience with Dynamic Creative Optimization (DCO) campaigns preferred.
• Cruise industry experience preferred.

Responsibilities

• Paid Media Management: Manage end-to-end paid media operations across paid search, display, mid- and lower-funnel campaigns, dynamic creative optimization (DCO), and partner/co-brand initiatives, including campaign setup, in-flight management, optimization, and performance analysis.
• Campaign Coordination: Provide monthly promotional calendars, website data, GTM toolkits, and lead pricing information to media agencies while reviewing and approving ad copy, search assets, and campaign materials.
• DCO Campaign Ownership: Oversee dynamic creative optimization initiatives from feed setup (pricing, images, and content matrices) through API coordination, quality assurance, creative validation, and ongoing optimization. Support the transition to a new DCO platform by helping define updated strategies, messaging, and creative assets.
• Partner & Co-Brand Campaigns: Manage execution of co-brand credit card media and Affi... across paid search, social, and display channels. Coordinate assets, monthly billing, vanity URL tracking, performance monitoring, compliance requirements, and cross-functional timelines.
• Audience Strategy & Segmentation: Manage audience requests, maintain the CDP Audience Library including segment IDs and definitions, and collaborate with internal teams to ensure audience segments are activated successfully.
• Tracking & Tag Implementation: Own pixel and tag implementation processes, including submitting Tealium tickets, coordinating pre- and post-launch QA with media agencies, participating in weekly status meetings, and partnering with BI teams to ensure accurate tracking.
• Campaign Quality Assurance: Validate audience segments, suppression lists, targeting parameters, creative assets, campaign links, and tracking requirements to ensure accuracy prior to launch.

Skills

Paid media

Digital marketing

Performance marketing

Tealium

Campaign execution

Cross-functional collaboration

Audience segmentation

Tracking implementation

DCO campaigns

Communication

Tools

Google Tag Manager (GTM)

Tealium

Job description

ARC Group in Miami, FL is seeking a Digital Media Manager on-site to lead end-to-end paid media campaigns across search, display, and social, optimizing performance and coordinating with internal teams, external agencies, and technology partners.

You will own tracking implementation, audience segmentation, and DCO initiatives, ensuring campaigns launch on schedule and deliver measurable results for a Fortune 500 client.