Strategic Digital Media Analytics Leader - Pharma

Vertex Pharmaceuticals Incorporated; Boston (MA); Hybrid; USD 157,800 - 236,600; Full time

Job summary

Vertex Pharmaceuticals Incorporated in Boston is seeking a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns.

You will partner with marketing teams as their trusted advisor on media performance, oversee external analytics agencies, and translate data into actionable marketing strategy to improve reach, CPA, and audience quality.

Qualifications

• Bachelor's degree required.
• 8+ years of relevant work experience, including 5+ years in digital media analytics within pharma/biotech.
• Boston area location with hybrid in-office collaboration.
• Associate Director level; seasoned strategic leadership.

Responsibilities

• Partner with marketing and media agency teams to optimize paid media across search, social, display and online video.
• Manage and elevate the work of external digital media analytics agencies.
• Analyze campaign performance using data and tools such as Crossix, IQVIA, PowerBI.
• Translate reach, frequency, CPA, and audience quality metrics into strategic recommendations.
• Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams.

Skills

Digital media analytics

Strategic partnership

Agency management

HCP audience measurement

Cross-channel optimization

Education

Bachelor's degree

Tools

PowerBI

Crossix

IQVIA

Snowflake

Marketing Mix

Job description

Vertex Pharmaceuticals Incorporated in Boston is seeking a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns.

You will partner with marketing teams as their trusted advisor on media performance, oversee external analytics agencies, and translate data into actionable marketing strategy to improve reach, CPA, and audience quality.