Digital Media Analytics, Associate Director - Kidney Business Unit

Vertex Pharmaceuticals Incorporated; Boston (MA); Hybrid; USD 157,800 - 236,600; Full time

Job summary

Vertex Pharmaceuticals Incorporated in Boston is seeking a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns.

You will partner with marketing teams as their trusted advisor on media performance, oversee external analytics agencies, and translate data into actionable marketing strategy to improve reach, CPA, and audience quality.

Qualifications

• Bachelor's degree required.
• 8+ years of relevant work experience, including 5+ years in digital media analytics within pharma/biotech.
• Boston area location with hybrid in-office collaboration.
• Associate Director level; seasoned strategic leadership.

Responsibilities

• Partner with marketing and media agency teams to optimize paid media across search, social, display and online video.
• Manage and elevate the work of external digital media analytics agencies.
• Analyze campaign performance using data and tools such as Crossix, IQVIA, PowerBI.
• Translate reach, frequency, CPA, and audience quality metrics into strategic recommendations.
• Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams.

Skills

Digital media analytics

Strategic partnership

Agency management

HCP audience measurement

Cross-channel optimization

Education

Bachelor's degree

Tools

PowerBI

Crossix

IQVIA

Snowflake

Marketing Mix

Job description

Job Description

General Summary: About This Opportunity

Vertex is launching innovative therapies in our Kidney Business Unit, and we need a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns.

This isn't a typical analytics role - you'll be the trusted partner to marketing teams, the strategic advisor on media performance, and the quality gatekeeper for our agency analytics support. If you've successfully optimized digital media budgets, held publishers accountable for on-budget, quality audience acquisition and translated complex data into actionable marketing strategy, we want to talk.

Key Duties and Responsibilities

First 90 Days

• Assess current media plans and measurement frameworks to identify optimization opportunities
• Establish credibility with marketing and brand teams as their go-to digital media partner
• Take a leadership role with external digital media analytics agency oversight and performance

Year One Success Looks Like

• Marketing teams trust you as their strategic digital media advisor
• Clear, actionable analytics deliverables that drive real optimization decisions
• Agency partners are accountable and delivering measurably better results
• Emerging opportunities identified and tested

Day-to-Day

• Partner with marketing and media agency teams to optimize paid media across search (SEM), social, display (programmatic, endemic, non-endemic) and online video (OLV)
• Manage and elevate the work of external digital media analytics agencies
• Analyze campaign performance using data and tools like Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix
• Translate reach, frequency, cost-per-acquisition, and audience quality metrics into strategic recommendations
• Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams

Knowledge and Skills

Digital Media Analytics Expertise

• 5+ years optimizing digital media budgets and publisher performance - you know how to evaluate reach, frequency, cost-per-acquisition, and audience quality
• Deep experience acquiring and measuring HCP and patient audiences through paid digital channels
• Proven track record managing digital media agencies - you can pressure-test their work, hold them accountable, and drive better performance

Industry Experience

• Pharma or biotech background required - you understand the unique constraints, compliance requirements, and audience dynamics of healthcare marketing
• Experience working with healthcare advertising publishers and platforms (endemic and non-endemic)

Strategic Partnership

• Ability to translate complex analytics into clear recommendations for marketing teams
• Track record of earning trust as a strategic advisor, not just a data reporter

What Would Make You Even Stronger

• Technical skills: SQL, R, Python, or similar data analysis tools
• Experience with data platforms like Snowflake or similar cloud data warehouses
• Launch experience in pharmaceutical marketing
• Familiarity with advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution)

What Makes This Role Special

High-Impact Launch Opportunity - Shape digital media strategy for new Kidney therapies from the ground up

Strategic Influence - You're not just reporting numbers; you're driving marketing decisions

Innovation Focus - Vertex's commitment to cutting-edge science extends to our marketing approach

Clear Mandate - Optimize, hold agencies accountable, and drive measurable results

Education and Experience

• Bachelor's degree required
• 8+ years of qualified work experience, including 5+ years in digital media analytics within pharma/biotech
• Boston area location - Hybrid work model (in-office collaboration required)
• Associate Director level - this role requires seasoned strategic leadership

Pay Range

$157,800 - $236,600

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

• Hybrid: work remotely up to two days per week; or select
• On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]