Strategic Digital Marketing Manager — Engagement & SEO

CSH Housing Solutions; New York (NY); Hybrid; USD 114,000 - 128,000; Full time

Job summary

CSH is seeking a Digital Marketing Manager to lead email campaigns, manage website content, and optimize digital performance for the New York City metro area. You will drive audience engagement, expand reach through SEO and content strategy, and translate data into actionable decisions.

The role is hybrid, based in the NYC metro area, with ownership of campaigns across email, web, and digital channels. Strong writing, CMS management, and analytics are essential for success.

Qualifications

• Five+ years of experience in digital marketing, communications, or marketing.
• Demonstrated experience managing email campaigns, including segmentation, A/B testing, audience engagement, and performance analysis.
• Experience managing and optimizing website content through a CMS such as WordPress or Drupal.
• Excellent writing, editing, and proofreading skills, including the ability to translate complex information into compelling digital content.
• Working knowledge of SEO and web content optimization, with interest and experience in emerging AI-enabled practices.
• Experience using digital analytics to evaluate performance and recommend improvements.

Responsibilities

• Lead email marketing, website content, search optimization, and digital performance efforts.
• Develop and improve digital campaigns to engage priority audiences and improve reach.
• Translate data into actionable marketing decisions and optimize campaigns.
• Collaborate with staff to publish timely content and support organizational initiatives.
• Use AI-enabled tools while maintaining human review for accuracy and brand alignment.

Skills

Digital marketing

Email campaigns

CMS WordPress

CMS Drupal

Editing/writing

SEO optimization

Analytics & reporting

Project management

AI-enabled marketing

Tools

WordPress

Drupal

Job description

CSH is seeking a Digital Marketing Manager to lead email campaigns, manage website content, and optimize digital performance for the New York City metro area. You will drive audience engagement, expand reach through SEO and content strategy, and translate data into actionable decisions.

The role is hybrid, based in the NYC metro area, with ownership of campaigns across email, web, and digital channels. Strong writing, CMS management, and analytics are essential for success.