Digital Marketing Manager, Strategic Communications

CSH Housing Solutions; New York (NY); Hybrid; USD 114,000 - 128,000; Full time

Job summary

CSH is seeking a Digital Marketing Manager to lead email campaigns, manage website content, and optimize digital performance for the New York City metro area. You will drive audience engagement, expand reach through SEO and content strategy, and translate data into actionable decisions.

The role is hybrid, based in the NYC metro area, with ownership of campaigns across email, web, and digital channels. Strong writing, CMS management, and analytics are essential for success.

Qualifications

• Five+ years of experience in digital marketing, communications, or marketing.
• Demonstrated experience managing email campaigns, including segmentation, A/B testing, audience engagement, and performance analysis.
• Experience managing and optimizing website content through a CMS such as WordPress or Drupal.
• Excellent writing, editing, and proofreading skills, including the ability to translate complex information into compelling digital content.
• Working knowledge of SEO and web content optimization, with interest and experience in emerging AI-enabled practices.
• Experience using digital analytics to evaluate performance and recommend improvements.

Responsibilities

• Lead email marketing, website content, search optimization, and digital performance efforts.
• Develop and improve digital campaigns to engage priority audiences and improve reach.
• Translate data into actionable marketing decisions and optimize campaigns.
• Collaborate with staff to publish timely content and support organizational initiatives.
• Use AI-enabled tools while maintaining human review for accuracy and brand alignment.

Skills

Digital marketing

Email campaigns

CMS WordPress

CMS Drupal

Editing/writing

SEO optimization

Analytics & reporting

Project management

AI-enabled marketing

Tools

WordPress

Drupal

Job description

Who We Are

For over 30 years, CSH has changed the lives of people who have been marginalized and are our most vulnerable neighbors by:

• Helping communities create over 467,600 homes for individuals and families who did not have one;
• Bringing hope to thousands who thought they would live on the streets or reside in institutions; and
• Ensuring not only a stable home for each, but access to the services that brought healthcare, recovery and training to their doorsteps.

CSH has proven supportive housing can change the lives of individuals, families, and communities. We have created a team of nationally recognized experts who are dedicated to our organization and its goals. We offer competitive salaries and benefits, generous leave and paid time off, and fully embrace the philosophy that work-life balance is achievable. With the goal of attracting proven candidates committed to making a difference and who aspire to advance our mission, CSH is now accepting applications for a Digital Marketing Manager.

Why We Need You

CSH is seeking a results-oriented individual committed to sharing their talent to support a mission-driven organization that leads efforts to expand housing and service solutions for highly impacted populations. CSH is looking for a skilled digital marketer and strong writer who can help us reach and engage more people with our work. You'll lead email marketing, manage and optimize web content, strengthen our visibility in traditional and AI-powered search, and use data and testing to continually improve performance. This is a hands-on role for someone who enjoys combining technology, content, creativity, and analysis in support of a mission. This position will be hybrid based in the New York City metro area.

What You Will Do

The Digital Marketing Manager leads CSH's email marketing, website content, search optimization, and digital performance efforts. This hands-on role develops and improves digital campaigns that engage priority audiences, increase the reach and discoverability of CSH's content, and translate data into better marketing decisions.

Email Marketing & Audience Engagement (30%)

• Manage the planning, execution, and evaluation of email marketing campaigns, newsletters, event promotions, fundraising communications, and organizational announcements.
• Build, test, deploy, and optimize email campaigns using marketing automation and email marketing platforms.
• Develop and maintain audience lists, segmentation strategies, subscription management processes, contact engagement and re-engagement strategies, and audience data hygiene.
• Design and analyze A/B testing of subject lines, content, calls to action, and other campaign tactics to improve engagement, conversions, and overall campaign performance.
• Monitor campaign metrics, engagement trends, deliverability, list health, and audience behavior and recommend strategies to improve email performance.

Website Management & Content Optimization (25%)

• Manage, edit, and optimize website content for three primary websites to , ensure it is clear, accurate, current, accessible, audience-focused and aligned with organizational priorities.
• Create and update webpages, landing pages, forms, and other digital assets to support organizational initiatives and campaigns.
• Conduct regular website content audits and recommend improvements to user experience, accessibility, navigation, and content organization.
• Collaborate with staff across the organization to publish and maintain timely content, resources, announcements, and event information.
• Monitor website performance and user behavior metrics to identify opportunities for improved engagement and effectiveness.

Search Optimization (SEO, AEO, and GEO) (15%)

• Apply SEO and emerging AI-search practices to improve CSH content visibility across traditional search engines and AI-powered search and answer experiences.
• Conduct keyword and audience-intent research and optimize content, metadata, page structure, and internal linking to improve discoverability.
• Stay current on evolving search trends, digital marketing practices, and emerging technologies, recommending practical applications for CSH.

Analytics, Reporting & Optimization (15%)

• Track, analyze, and report on digital marketing performance across email, website, and other digital channels.
• Develop and maintain regular dashboards, reports, and performance summaries for key stakeholders.
• Translate data and performance metrics into actionable recommendations that improve campaign outcomes and audience engagement.
• Monitor key performance indicators, identify trends, and evaluate the effectiveness of marketing and communications efforts.
• Support organizational decision-making by providing timely, accurate, and meaningful digital marketing insights.

Content & Campaign Support (15%)

• Apply web writing and content design best practices to improve readability, page structure, calls to action, and user journeys.
• Collaborate with Strategic Communications staff and colleagues across the organization to develop and implement integrated marketing and communications campaigns.
• Use AI-enabled tools to support appropriate aspects of research, content development, search optimization, audience insights, testing, and workflow efficiency, while maintaining human review for accuracy, quality, privacy, and brand alignment.
• Support the promotion of events, initiatives, publications, trainings, thought leadership content, and organizational announcements across digital channels.
• Partner with subject matter experts to translate complex information into clear, engaging, and accessible content for target audiences.
• Assist with content development, copyediting, proofreading, and quality assurance across digital platforms.
• Ensure digital content reflects CSH brand standards, messaging guidance, accessibility requirements, and quality expectations.
• Coordinate project timelines, manage competing priorities, and communicate project status with internal stakeholders.
• Recommend improvements to digital marketing processes, workflows, and practices to enhance efficiency and effectiveness.

Other duties, assignments, projects, and research as needed.

How We Work

CSH staff are adaptable, entrepreneurial, creative, and flexible problem-solvers. We are strategic thinkers committed to treating each other and the communities we serve with respect. You should share a passion for the CSH mission and possess the skills to meet the expectation of this role to help shape how we share our ambitious mission.

Specifically, We Are Seeking

• Five or more years of relevant experience in digital marketing, communications, or marketing.
• Demonstrated experience managing email campaigns, including segmentation, A/B testing, audience engagement, and performance analysis.
• Experience managing and optimizing website content through a CMS such as WordPress or Drupal.
• Excellent writing, editing, and proofreading skills, including the ability to translate complex information into compelling digital content.
• Working knowledge of SEO and web content optimization, with interest and experience in emerging AEO and GEO practices.
• Experience using digital analytics to evaluate performance and recommend improvements.
• Strong project-management skills and ability to manage competing priorities in a collaborative environment.
• Experience with digital marketing technologies and curiosity about emerging AI-enabled marketing and communications practices.

Compensation

CSH offers generous benefits, opportunities for professional growth, and competitive salaries based on geographic location. Our range for Digital Marketing Manager located in the New York City is $114,000-$128,000.

Our ranges are broad, and it is customary for candidates to join CSH at the lower half of the range to leave room for growth, learning, and development in the role and range. Pay rates are set using a 50-mile metro area approach; the ranges could vary up or down based on a candidate’s location. It is uncommon for salaries to fall above the mid-point at the time of hire. We negotiate actual salaries with final candidates based on their exact location, experience in similar roles, and expertise related to the qualifications. This information is offered in support of our commitment to transparency.

Interested in joining our team as a leader in the national supportive housing movement?