Strategic Digital Marketing Director (Remote)

Praxis Precision Medicines; United States; Remote; USD 190,000 - 235,000; Full time

Job summary

Praxis Precision Medicines is seeking a Director, Digital Marketing Strategist to lead the digital strategy across the DEE and Movement Disorder portfolios. You will define the digital vision, channel roadmap, and priorities to align digital capabilities with brand and business objectives.

You’ll operate at the intersection of strategy, technology and execution, coordinating website, digital media, CRM, and marketing tech with Commercial Excellence, Digital/IT, and external partners to create a

Qualifications

• Bachelor’s degree required; advanced degree in marketing, business, technology, or related field is a plus.
• Significant experience leading digital marketing strategy within regulated environments (pharma/biotech).
• Experience translating portfolio strategies into channel roadmaps and investment priorities.
• Deep understanding of websites, digital media, CRM, marketing technology, data, and analytics.
• Strong partnership with business, technology, and external agency teams.
• Ability to lead through influence in a matrix organization.

Responsibilities

• Lead the portfolio digital marketing strategy and channel roadmap across DEE and Movement Disorder.
• Translate brand strategy into digital priorities for website, digital media, CRM, and marketing tech.
• Establish the digital operating model with clear ownership and standards.
• Drive cross-functional prioritization and execution between commercial strategy and digital teams.
• Coordinate with engineers, IT, and agency partners to ensure cohesive digital execution.
• Define the digital capability roadmap, including personalization, measurement, and data use.
• Establish measurement and performance expectations with clear KPIs.
• Build scalable standards across brands and audiences.
• Lead through influence across a matrixed organization.

Skills

Digital marketing strategy

Cross-functional leadership

Strategic thinking

Executive communication

Influence without authority

Education

Bachelor’s degree

Advanced degree (preferred)

Tools

CRM platforms

Web analytics tools

Job description

Praxis Precision Medicines is seeking a Director, Digital Marketing Strategist to lead the digital strategy across the DEE and Movement Disorder portfolios. You will define the digital vision, channel roadmap, and priorities to align digital capabilities with brand and business objectives.

You’ll operate at the intersection of strategy, technology and execution, coordinating website, digital media, CRM, and marketing tech with Commercial Excellence, Digital/IT, and external partners to create a