Strategic Digital Marketing Coordinator — Campaigns & Analytics

Rockford Housing Authority; Rockford (IL); On-site; USD 55,000 - 75,000; Full time

Job summary

Rockford Housing Authority seeks a Digital Marketing Coordinator to support the Director of Digital Marketing in planning, executing, and optimizing campaigns across SEO, SEM, social media, email, and PPC to boost brand awareness and conversions.

This role requires strong project management, content creation oversight, analytics reporting, and budget coordination, with opportunities to work with internal teams and external vendors to implement the marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing or a related role.
• Familiarity with digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Assist in planning, execution, and optimization of digital marketing campaigns across SEO, SEM, social media, email, and PPC.
• Coordinate with internal teams and external vendors for timely and effective campaign delivery.
• Create, plan, and coordinate in-person agency presentations, including lighting, sound, digital broadcasting, catering, table settings, and aesthetics.
• Support content creation efforts for websites, blogs, social media, and email marketing.
• Oversee development of visual and written content for digital platforms.
• Monitor and report on key performance metrics for campaigns; prepare analytics reports with insights and recommendations.
• Work with the marketing team to ensure alignment of initiatives and provide guidance to junior members.
• Assist in developing and managing the digital marketing budget and track spending.

Skills

Strategic Thinking

Project Management

Analytical Skills

Communication Skills

Creativity and Innovation

Technical Proficiency

Team Collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads (AdWords)

Social Media Management Tools

Job description

Rockford Housing Authority seeks a Digital Marketing Coordinator to support the Director of Digital Marketing in planning, executing, and optimizing campaigns across SEO, SEM, social media, email, and PPC to boost brand awareness and conversions.

This role requires strong project management, content creation oversight, analytics reporting, and budget coordination, with opportunities to work with internal teams and external vendors to implement the marketing strategy.