Strategic Digital Marketing & Analytics Lead

Stanford University School of Medicine

Palo Alto (CA)

On-site

USD 138,000 - 150,000

Full time

4 days ago

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Job summary

Stanford Graduate School of Business (GSB) is seeking a Digital Marketing and Analytics Lead who will architect and optimize our digital marketing ecosystem for MBA and MSx programs. You will own website content strategy, CRM operations, analytics infrastructure, and agency partnerships to shape the prospective student journey.

You will translate complex data into narratives that guide strategy, build measurement frameworks, and improve enrollment impact.

Qualifications

Bachelor’s degree and 5 years of relevant experience; or a combination of education and relevant experience.
Experience with digital, web, print, social media marketing.
Ability to lead cross-functional teams toward a common goal.
Experience with project management and multiple projects simultaneously.
Experience with market research and data analysis.

Responsibilities

Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
Develop and manage the communication and brand strategy for individual program(s).
Manage market research and campaign analysis to inform decisions and strategic direction.
Assess market opportunities and track market trends; recommend marketing improvements.
Guide event planning and execution to support marketing objectives.
Manage vendors on specific projects.