Admissions Digital Marketing & Analytics Lead

Stanfordlivetickets; Palo Alto (CA); On-site; USD 138,000 - 150,000; Full time

Job summary

Stanford Graduate School of Business Admissions seeks a Digital Marketing and Analytics Lead who will own the digital marketing ecosystem for MBA and MSx programs, from website content strategy to CRM operations and analytics infrastructure.

You will translate data into actionable narratives, optimize the prospective student journey, and build measurement frameworks to guide investment and impact. Collaboration with admissions and external agencies is essential.

Qualifications

• Ideal candidate is marketer, analyst and systems thinker.
• Able to translate data into insights for strategic decisions.
• Experience presenting findings to senior leadership.
• Skilled in designing and evaluating A/B tests and email campaigns.

Responsibilities

• Own MBA/MSx admissions website experience and content strategy.
• Manage the CRM platform (Slate) as administrator and strategist.
• Lead agency partnerships and performance analysis across paid channels.
• Design analytics and dashboards to power decision-making for admissions.
• Design and run experiments to optimize conversion and engagement.

Skills

Data storytelling & insights

GA4 expertise

Email marketing

A/B testing

CRM administration

Analytics infrastructure

Stakeholder communication

Tools

Google Analytics 4

Slate CRM

Job description

Stanford Graduate School of Business Admissions seeks a Digital Marketing and Analytics Lead who will own the digital marketing ecosystem for MBA and MSx programs, from website content strategy to CRM operations and analytics infrastructure.

You will translate data into actionable narratives, optimize the prospective student journey, and build measurement frameworks to guide investment and impact. Collaboration with admissions and external agencies is essential.