Digital Marketing & Analytics Lead for Admissions

SLAC; Palo Alto (CA); Sur place; USD 138 000 - 150 000; Plein temps

Résumé du poste

Stanford's Graduate School of Business Admissions Office seeks a Digital Marketing and Analytics Lead who bridges data, strategy, and storytelling. You will own the MBA and MSx admissions website experience, manage content, and shape the prospective student journey from first visit to inquiry.

You will steward the Slate CRM, design audience segmentation and email campaigns, monitor analytics, and partner with marketing, admissions, and external agencies to optimize paid media and drive

Qualifications

• Experience turning data into actionable insights for marketing.
• Strong knowledge of analytics platforms and CRM systems.
• Ability to present to senior leadership.
• Experience with email marketing and nurture campaigns.
• Background in content strategy and digital marketing.

Responsabilités

• Own MBA and MSx admissions website experience and content strategy.
• Manage Slate CRM, build email campaigns and journeys.
• Lead agency relationships and analyze paid media performance.
• Design analytics and reporting infrastructure with KPI dashboards.
• Design and run A/B and multivariate tests to improve conversions.

Connaissances

Data storytelling

Marketing analytics

CRM management

A/B testing

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Analytics, or related field

Outils

Slate CRM

Google Analytics 4

Dashboarding

Description du poste

Stanford's Graduate School of Business Admissions Office seeks a Digital Marketing and Analytics Lead who bridges data, strategy, and storytelling. You will own the MBA and MSx admissions website experience, manage content, and shape the prospective student journey from first visit to inquiry.

You will steward the Slate CRM, design audience segmentation and email campaigns, monitor analytics, and partner with marketing, admissions, and external agencies to optimize paid media and drive