Strategic Digital Content Lead — Arts

Miami City Ballet; Miami Beach (FL); On-site; USD 59,000 - 72,000; Full time

Job summary

Miami City Ballet is seeking a Manager of Media & Content to lead the planning, production, and distribution of digital content that amplifies our performances and initiatives across marketing channels. You will partner with the VP and Director of Marketing to drive campaigns, storytelling, and audience engagement that supports ticket sales and fundraising.

The role oversees social media, website content, photography, video, and editorial storytelling, coordinating with dancers, artistic staff,

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field (or equivalent professional experience).
• 4–6 years of experience in digital content management, social media strategy, and video/multimedia production, preferably within the arts, culture, entertainment, or non-profit sector.
• Proven track record of developing engaging social media strategies, short-form video content, and multimedia storytelling campaigns.

Responsibilities

• Develop and execute a robust annual content strategy aligned with institutional and marketing objectives.
• Create engaging storytelling activations that elevate performances, artists, school programs, fundraising, and community engagement.
• Oversee content calendars, production schedules, and creative workflows to meet deadlines.
• Manage website content and optimize digital touchpoints across platforms.
• Coordinate freelance photographers, videographers, editors, and vendors in collaboration with marketing leadership.

Skills

Social media strategy

Video production

Content management

Editing & storytelling

Photography direction

Project coordination

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field

Tools

Meltwater

Hootsuite

Asana

Adobe Premiere Pro

Final Cut Pro

Photoshop

Lightroom

Canva

WordPress

Silverstripe

Job description

Miami City Ballet is seeking a Manager of Media & Content to lead the planning, production, and distribution of digital content that amplifies our performances and initiatives across marketing channels. You will partner with the VP and Director of Marketing to drive campaigns, storytelling, and audience engagement that supports ticket sales and fundraising.

The role oversees social media, website content, photography, video, and editorial storytelling, coordinating with dancers, artistic staff,