Digital Content & Storytelling Manager

Arts Hacker; Miami Beach (FL); On-site; USD 59,000 - 72,000; Full time

Job summary

Miami City Ballet is seeking a Manager of Media & Content to lead digital storytelling across marketing channels, partnering with the VP and Director of Marketing to craft a content strategy that highlights performances, artists, MCBS, and community engagement in South Florida.

This role drives production and distribution of multimedia content to strengthen the organization’s brand and boost audience engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field, or equivalent professional experience.
• 4–6 years of experience in digital content management, social media strategy, and video/multimedia production, preferably within arts, culture, entertainment, or non-profit sector.
• Proven track record of developing engaging social media strategies, short-form video content, and multimedia storytelling campaigns.

Responsibilities

• Develop and execute an annual content strategy aligned with institutional and marketing objectives.
• Create platform- and audience-specific storytelling activations to elevate performances, artists, MCBS, development, and community engagement.
• Proactively identify cross-promotional content opportunities across internal departments.
• Actively monitor competitive arts, culture, and social trends to identify new content opportunities and industry best practices.
• Ensure that all content has a consistent brand voice and visual identity across all owned digital channels.

Skills

Social media strategy

Video content creation

Copywriting

Project management

Bilingual Spanish/English

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field

Tools

Meltwater

Hootsuite

Asana

Adobe Premiere Pro

Final Cut Pro

CapCut

Photoshop

Lightroom

Canva

SilverStripe

WordPress

Job description

Miami City Ballet is seeking a Manager of Media & Content to lead digital storytelling across marketing channels, partnering with the VP and Director of Marketing to craft a content strategy that highlights performances, artists, MCBS, and community engagement in South Florida.

This role drives production and distribution of multimedia content to strengthen the organization’s brand and boost audience engagement.