Strategic Digital Content & Campaign Lead

VertMarkets, Inc.; Erie (Erie County); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical & dental coverage

Disability insurance

Life insurance

401(k) with company match

Vacation and personal days

Company holidays

Job summary

VertMarkets, Inc. is seeking a Digital Content & Campaign Manager to oversee production, promotion, and optimization of client content and campaigns.

You will work with cross-functional teams to ensure timely launches, engaging content, and data-driven recommendations that improve audience engagement and business results. The role includes managing newsletters, channel promotions, and performance analysis, with a hybrid schedule at the Erie office.

Qualifications

• 3–6+ years in digital content management or related field.
• Bachelor’s degree in marketing, communications, journalism, business, analytics, or related field, or equivalent experience.
• Strong writing, editing, proofreading, and editorial judgment with concise copy.
• Ability to translate engagement and SEO data into actionable recommendations.

Responsibilities

• Manage production, promotion, measurement, and optimization of client content and campaigns.
• Coordinate with cross-functional teams to launch programs on time.
• Analyze audience behavior, traffic, conversions, and email results; translate insights into recommendations.
• Develop newsletters and manage channel promotions across websites, email, social, and events.
• Maintain dashboards, scorecards, and reporting standards; oversee tests and optimization playbooks.
• Identify opportunities for refreshed or repurposed content based on performance evidence.

Skills

Strong writing

Editorial judgment

Project management

Content optimization

SEO principles

Analytical thinking

Communication

Education

Bachelor's degree in marketing or related field

Tools

Content Management System

Marketing Automation

Email platforms

Data visualization tools

SEO tools

Job description

VertMarkets, Inc. is seeking a Digital Content & Campaign Manager to oversee production, promotion, and optimization of client content and campaigns.

You will work with cross-functional teams to ensure timely launches, engaging content, and data-driven recommendations that improve audience engagement and business results. The role includes managing newsletters, channel promotions, and performance analysis, with a hybrid schedule at the Erie office.