Digital Content & Campaign Lead - Hybrid

VertMarkets, Inc.; Cranberry Township (Butler County); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Disability insurance

Life insurance

401(k) with company match

Vacation days

Company holidays

Job summary

VertMarkets, Inc. is seeking a Digital Content & Campaign Manager to oversee production, promotion, and optimization of client content and integrated campaigns for a portfolio of customers.

The role blends client relationship management, editorial judgment, digital publishing, and campaign analysis in a hybrid setup at our Cranberry office. The position emphasizes timely launches, engaging and discoverable content, and translating performance insights into actionable recommendations to improve

Qualifications

• 3–6+ years in digital content management, content marketing, editorial operations, or related field.
• Bachelor’s degree in marketing, communications, journalism, business, analytics, or a related field, or equivalent practical experience.
• Strong writing, editing, proofreading, and editorial judgment, with concise, engaging copy.
• Ability to interpret engagement, traffic, conversion, email, social, and SEO data and translate findings into practical recommendations.
• Working knowledge of digital publishing, SEO, audience segmentation, buyer journeys, content optimization, and conversion principles.
• Strong client service, communication, organization, project management, and task-prioritization skills.
• Ability to collaborate across functions, manage multiple stakeholders, and maintain quality while meeting recurring deadlines.
• Sound business judgment, attention to detail, initiative, resilience, and urgency.

Responsibilities

• Build and maintain professional relationships with client contacts while managing content programs.
• Support client onboarding by gathering company information and content and explaining procedures.
• Ensure programs launch on time and meet schedules and deliverables.
• Coordinate with cross-functional teams to resolve issues.
• Identify accounts needing more varied content and communicate opportunities.
• Manage projects, workflows, deadlines, and stakeholder input with urgency.
• Post, classify, and optimize client/editorial content within deadlines.
• Evaluate content for audience fit, tags, and publication channels.
• Write and optimize titles, abstracts, summaries, CTAs, and related copy.
• Review client sites, blogs, and social channels for publication opportunities.
• Guide content refresh, repurposing, or retirement based on performance.
• Apply editorial standards, SEO, segmentation, and conversion principles.

Skills

Content management

Editorial judgment

Campaign analysis

Cross-functional collaboration

Writer/copywriting

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Content management systems

Marketing automation

Email platforms

Web analytics

SEO tools

Data visualization

Job description

VertMarkets, Inc. is seeking a Digital Content & Campaign Manager to oversee production, promotion, and optimization of client content and integrated campaigns for a portfolio of customers.

The role blends client relationship management, editorial judgment, digital publishing, and campaign analysis in a hybrid setup at our Cranberry office. The position emphasizes timely launches, engaging and discoverable content, and translating performance insights into actionable recommendations to improve