Strategic Digital Ads Lead for Key Accounts

Nexstar Media; Harrisburg (Dauphin County); On-site; USD 60,000 - 90,000; Full time

Job summary

abc27 (WHTM-TV) in Harrisburg, PA, is seeking a Strategic Account Manager to join our Sales team. This revenue-generating role drives digital advertising solutions and client growth. You will lead digital marketing services sales, collaborate with Account Executives, and deliver measurable results for advertisers.

Ideal candidates have at least two years in digital marketing or media sales, strong communication skills, and a data-driven mindset to optimize campaigns and partnerships.

Qualifications

• Minimum of two years in digital marketing, media sales, or related fields.
• Strong understanding of digital advertising solutions and analytics.
• Proven ability to develop and sell strategic marketing solutions.

Responsibilities

• Develop and execute consultative digital advertising sales strategies that generate new business and grow revenue.
• Identify opportunities for renewals, upselling, and cross-selling to increase digital revenue.
• Serve as a digital advertising expert on products, targeting, and analytics.
• Lead client discovery meetings and present integrated advertising solutions across platforms.
• Analyze campaign performance and translate results into actionable recommendations for clients.

Skills

Digital advertising

Media sales

Strategic account management

Consultative selling

CRM

Data-driven insights

Job description

abc27 (WHTM-TV) in Harrisburg, PA, is seeking a Strategic Account Manager to join our Sales team. This revenue-generating role drives digital advertising solutions and client growth. You will lead digital marketing services sales, collaborate with Account Executives, and deliver measurable results for advertisers.

Ideal candidates have at least two years in digital marketing or media sales, strong communication skills, and a data-driven mindset to optimize campaigns and partnerships.