Strategic Demand Gen Programs Lead

Russell Tobin; Tempe (AZ); On-site; USD 55,000 - 62,000; Full time

Job summary

PrideGlobal in Tempe, AZ is seeking a Marketing & Demand Generation Program Manager for a fully onsite, 9+ month contract. The role pays $40-$45/hr on W2. You will lead demand generation programs, manage a team of contingent workers, and align stakeholders to campaign goals.

You will drive end-to-end campaigns across email, web, social, and events, coordinate with agencies, and deliver performance reports to leadership. Strong PM and data skills are essential.

Qualifications

• 5+ years of marketing and demand generation experience.
• 3+ years leading cross-functional projects with multiple stakeholders.
• Experience with demand generation campaign operations and email marketing.
• Experience managing contingent workers, vendors, or matrixed team members.
• Experience using data and metrics to drive improvements and report on campaign performance.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience utilizing marketing systems and tools including email platforms, web analytics, and CRM (Marketo, Tableau, Salesforce) for demand generation.
• Strong project management skills with ability to manage complex timelines across multiple workstreams simultaneously.
• Excellent written and verbal communication skills with ability to provide clear stakeholder updates.
• Experience in B2B technology marketing, cloud services, or sponsorship/partnership marketing.
• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Familiarity with Airtable and project tracking tools.

Responsibilities

• Act as single-threaded owner for all demand generation projects with leadership alignment.
• Oversee contingent workers including email ops, reporting analyst, copywriter.
• Approve all demand generation deliverables before market launch.
• Drive end-to-end project management for multi-channel campaigns (email, web, social, materials).
• Maintain operating mechanisms like Airtable DG planning and dashboards.
• Lead weekly team syncs and cross-functional coordination meetings.
• Measure campaign performance and deliver reports to leadership.
• Identify risks and drive resolutions for on-time delivery.

Skills

Project management

Demand generation

Email marketing

Data analysis

B2B tech marketing

Cross-functional collaboration

Tools

Excel

Tableau

Marketo

Salesforce

Job description

PrideGlobal in Tempe, AZ is seeking a Marketing & Demand Generation Program Manager for a fully onsite, 9+ month contract. The role pays $40-$45/hr on W2. You will lead demand generation programs, manage a team of contingent workers, and align stakeholders to campaign goals.

You will drive end-to-end campaigns across email, web, social, and events, coordinate with agencies, and deliver performance reports to leadership. Strong PM and data skills are essential.