12658 - Senior Marketing Manager, Demand Generation - GA - On Site

Vensure Employer Solutions; Duluth (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

Vensure Employer Solutions, located in Duluth, Georgia, is seeking a Senior Marketing Manager, Demand Generation. The role focuses on developing and executing comprehensive marketing strategies to generate demand for the company’s services and solutions.

The ideal candidate should possess a strong background in B2B marketing, with over 5 years of experience, and demonstrate excellent communication and analytical skills. Join a dynamic team dedicated to driving quality leads and revenue generation.

Qualifications

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and strategic-thinking skills.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute marketing strategies to generate demand.
• Collaborate with cross-functional teams on marketing materials.
• Monitor and report on the effectiveness of marketing initiatives.

Skills

Successful marketing campaigns

Analytical skills

B2B marketing experience

Project management

CRM proficiency

Education

Bachelor's degree in Marketing or Business

5+ years of B2B marketing experience

Job description

Vensure Employer Solutions is a privately held HR technology and service organization located in Chandler, Arizona.

Position Summary: The Senior Marketing Manager, Demand Generation will focus on demand generation activities to help drive quality leads for sales that generate revenue. This position requires a strong background in marketing with some B2B experience, excellent analytical skills, and a passion for creating impactful campaigns.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross‑functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect‑to‑client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up‑to‑date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.

Knowledge, Skills, and Abilities

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and strategic‑thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively and independently in a fast‑paced, dynamic environment.
• Proficiency in project management, marketing automation tools, CRM and other marketing technologies.

Education & Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or software marketing.

Physical, Mental, and Communication Demands

• Sedentary work: primarily involves sitting at a desk or computer for extended periods.
• Manual dexterity: frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Mobility: occasional walking or traversing throughout the office to meet with leaders and other employees.
• Visual acuity: ability to read and analyze data on a computer screen or in printed materials.
• Lifting & carrying: minimal physical lifting required, may involve handling documents and light office supplies.
• Attention to detail: high level of accuracy needed for managing products, reports, and contracts.
• Problem‑solving: ability to strategically plan the needs of the department.
• Multitasking: manage multiple tasks and projects simultaneously under tight deadlines.
• Decision‑making: make informed decisions regarding the best plan for paid media strategies.
• Stress management: handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.
• Interpersonal skills: strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
• Cultural sensitivity: communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.
• Written communication: prepare clear and concise documentation, including emails and notes.
• Verbal communication: lead planning sessions and team meetings, provide clear instructions and support for clients, employees and managers.
• Presentation skills: present information effectively in training sessions with employees and other departments.

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position. This document does not create an employment contract, implied or otherwise. Employment remains "at will".