Strategic Data & Audience Lead for Clients

Stirista; San Antonio (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Stirista is seeking a Senior Client Data Strategist to own audience strategy, data application, and performance insights across client engagements. This client-facing leadership role partners with account teams to design targeting approaches, analyze performance, and continuously optimize engagement strategies.

The ideal candidate blends analytical rigor with strategic thinking and clear communication, ensuring stakeholders understand the value and rationale behind data-driven decisions.

Qualifications

• Strong understanding of audience targeting, segmentation, and data application across digital marketing channels.
• Experience analyzing campaign performance data and translating insights into actionable strategy.
• Ability to communicate complex data concepts clearly to technical and non-technical audiences.
• Proven ability to influence stakeholders and build alignment across cross-functional teams.
• Experience in client-facing roles and presenting strategic recommendations.
• Experience querying and analyzing data using SQL, Python or similar tools.
• Experience with marketing data platforms, CDPs, or audience/data providers.
• Experience with AI-based development and productivity tools (e.g., Cursor, Claude Code, GitHub Copilot).
• Comfort working with dashboards and collaborating with data/product teams to define data needs.

Responsibilities

• Own audience strategy and data application across client accounts.
• Analyze campaign and audience performance to identify trends and optimize targeting.
• Translate findings into data-driven narratives and recommendations for clients.
• Collaborate with cross-functional teams to align on strategy and execution.

Skills

Audience targeting

Campaign performance analysis

Data storytelling

Stakeholder influence

Client-facing experience

SQL

Python

Marketing data platforms/CDPs

AI tools (Cursor, Claude Code, GitHub)

Dashboards/data needs

Education

Bachelor's or Master's in a quantitative field or marketing

5+ years in data-driven marketing or audience strategy

Tools

SQL

Python

Cursor

Claude Code

GitHub Copilot

Dashboards

Job description

Stirista is seeking a Senior Client Data Strategist to own audience strategy, data application, and performance insights across client engagements. This client-facing leadership role partners with account teams to design targeting approaches, analyze performance, and continuously optimize engagement strategies.

The ideal candidate blends analytical rigor with strategic thinking and clear communication, ensuring stakeholders understand the value and rationale behind data-driven decisions.